eDreams Launches New Facebook Travel Game

BARCELONA, Spain, November 1, 2011 -

Online travel agency eDreams   has launched an innovative travel game on their Facebook Page. Participants are invited to add kilos to their rivals‘ suitcases and keep their own luggage as light as they can, in a race for a fun prize: a trip for 4 to Madrid or Kiev.

Today eDreams launched a new travel game on their Facebook Page in which players invite their friends to help them with their virtual luggage and try to win the race by adding kilograms to rival suitcases.

Participants will start with a virtual suitcase that weighs more than they can take on the plane with them, and they will try to make it lighter by inviting their friends to carry a few kilos. With every invitation they send, the players will be able to subtract a kilogram from the weight of their suitcase. Whenever an invited friend joins the game, the players will receive kilograms they can add to rival suitcases. The weight can be added right away or just before the game, bringing a strategy element to it.

The game will last for two weeks and winners get a round trip for four from London to Madrid in the first week (31st October - 7 November) and another trip for 4 from London to Kiev in the second week (7 November - 14th November).  

With this game, eDreams is offering not only 2 fun trips for two groups of friends, but also a few hours of fun. Players get the chance to show off both their strategy skills, as well as their popularity among Facebook friends, as the game will be won by the player with the most helpful and active friends.

The 8 round trip tickets up for grabs in the first two weeks of November are offered by Air Europa (trip to Madrid) and Aerosvit Airlines (trip to Kiev).

About eDreams

eDreams (www.edreams.com) is one of the largest independent European online travel agencies. The company is based in Barcelona, Spain and offers services in Spain, Italy, France, Portugal, Germany, UK, Australia, Brazil, Canada, Mexico, Chile, India, Peru, Venezuela, Argentina, Colombia, Switzerland, USA, and the global English-speaking markets through their web properties: edreams.es, edreams.it, edreams.fr, edreams.pt, edreams.de, edreams.co.uk, au.edreams.com, edreamsviagens.com.br, ca.edreams.com, cl.edreams.com, edreams.in, edreams.pe, edreams.ch, edreams.net and edreams.com.

The company offers a large selection of flights, hotels and vacation packages at competitive prices and makes them available to its clients through booking engines with the latest pricing and search technology. Permira acquired eDreams from the previous majority stakeholder, TA Associates, in August of 2010.

Media Contacts  
Paula Malingre - pmalingre@tinkle.es +34-620-915-756  
Montse Castellana - mcastellana@tinkle.es +34-679-983-310

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