eGain Showcases Advances in Telecom Customer Experience Management at MWC 2011

By Egain, PRNE
Wednesday, February 9, 2011

Reveals software innovations behind today's most successful mobile operator CEM strategies

SLOUGH, England, February 10, 2011 - eGain Communications Corp. (OTC Bulletin Board: EGAN) will showcase the
latest innovations in Customer Experience Management (CEM) at GSMA Mobile
World Congress 2011
(www.virtualpressoffice.com/public/kit/eGainMWC2011). The company will
reveal the technology powering the most advanced operator CEM strategies
today and how this is increasing revenue, improving brand reputation and
turning customer service into a competitive differentiator.

Visitors to the stand (D58 Hall 7) can take part in a live demonstration
of eGain's multichannel customer service software. By exploring the
integrated capabilities of eGain's web self-service, chat, social media,
guided help, co-browse and knowledge software solutions, visitors will
experience what the subscriber experiences first-hand and gain a unique
insight into what it takes for major mobile operators to get CEM right.

eGain will also be unveiling a new 'out of the box' customer service
solution designed to accelerate the benefits of quality support experiences
via web self service or in the contact centre. The cloud-based initiative,
developed with World Manuals, is set to simplify the support of
content-driven applications and the multiple services of today's smartphones
and introduce a new commercial model that enables rapid time to benefit.

For over a decade, eGain's innovative solutions for customer experience
and knowledge management, mobile and social customer service and multichannel
self-service, have enabled leading telecom operators to increase customer
acquisition, retention, and loyalty, while controlling costs.

Andrew Mennie, general manager of eGain EMEA, comments, "From our
leadership position in the global telecoms marketplace, we have witnessed a
huge acceleration in customer service innovation over recent years. However,
to keep pace with subscriber demand, operators must continue to look for ways
to excel in CEM across increasingly complex and competitive telecoms
environments. Our technology is focussed on helping operators take an
innovative approach in delivering the best possible customer services, on the
most efficient basis possible, as they seek to support an array of new
services, increase customer retention and boost Average Margin per User."

eGain is exhibiting at GSMA Mobile World Congress, Stand D58 in Hall 7 -
App Planet
(www.mobileworldcongress.com/app_planet/app_planet_overview.htm) - on
the 14-17 February 2011 in Barcelona Spain. To book an appointment with an
eGain telco specialist at the event, contact telco@egain.com for more
information.

Virtual Press Office:
www.virtualpressoffice.com/public/kit/eGainMWC2011

Jennifer Manning, Cohesive Communications, egain at cohesive.uk.com, +44-(0)1291-626200, +44-(0)7796330081

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