Expedia Media Solutions Expands TravelAds(TM) Search Advertising Program to New International Markets

By Expedia Media Solutions, PRNE
Monday, May 2, 2011

Hotels in France, Germany and Italy Can Now Benefit from Proven Search Placement Offering

BELLEVUE, Washington, May 3, 2011 - Expedia(R) Media Solutions, the advertising sales division of Expedia,
Inc., today announced the expansion of its successful TravelAds
(https://searchsolutions.expedia.com/TravelAdsMicroSite/index.aspx?) search
advertising program to France, Germany and Italy. Currently available in the
US, Canada and UK, this expansion brings the ease-of-use, flexibility and
high return-on-investment (ROI) that TravelAds is known for to more Expedia
hotel partners worldwide.

TravelAds is an automated, easy-to-use search placement offering that
delivers a highly targeted, sponsored listing in the hotel search results
pages at Expedia.com(R) and Hotels.com(R) with criteria relevant to a
specific property and location. Available in the US, Canada and the UK since
2009, hotels ranging from independent properties to multi-property chains
have reported strong results with TravelAds. A study
of TravelAds results showed on average a 40 percent lift in transactions
and 52 percent lift in market share within the first week of participation.

"Expedia TravelAds has proven to be a very effective tool to instantly
help build room nights and revenue at a minimal cost with a very high ROI,"
said Nic Barger, Makaha Resort in Oahu. Makaha Resort has reported an
increase in room nights and revenue production of roughly 54 percent with an
ROI of 29 to one.

"By utilizing TravelAds from the beginning, IHM has been able to deliver
our client hotels a return on investment ranging between fifteen and
twenty-five to one," shared Sean Kane, vice president, Investors Hospitality

With TravelAds, hotels set a maximum price-per-click and only pay when a
customer clicks on their hotel ad. With a low cost of entry, this
pay-per-click auction model is designed for any budget range, reaches highly
qualified customers and provides insightful analytics at every step so hotels
can adjust their campaigns to maximize success.

"The nature of consumer behavior, and search, is global - which is why
the continued international expansion of TravelAds presents an exciting
opportunity for hotel marketers," said Noah Tratt, vice president, Expedia
Media Solutions. "Marketers can continue to leverage our targeted search
solutions for in-market consumers, and increase this option to a more global
scale to drive efficiency and ROI."

About Expedia Media Solutions

Formed in 2007, Expedia Media Solutions is dedicated to building online
and offline media partnerships for travel and non-travel brand advertisers
and to enable them to leverage the unique media value of Expedia's network of
leading travel brands and global points of sale. For more information, visit

About Expedia, Inc.

Expedia, Inc. is the largest online travel company in the world, with an
extensive brand portfolio that includes more than 90 localized
Expedia.com(R)- and Hotels.com(R)-branded sites; leading U.S. discount travel
site Hotwire(R); leading agency hotel company Venere.com(TM); Egencia(R), the
world's fifth largest corporate travel management company; the world's
largest travel community TripAdvisor(R) Media Group; destination activities
provider ExpediaLocalExpert(R); luxury travel specialist Classic
Vacations(R); and China's second largest booking site eLong(TM). The company
delivers consumers value in leisure and business travel, drives incremental
demand and direct bookings to travel suppliers, and provides advertisers vast
opportunity to reach the most valuable audience of in-market travel consumers
anywhere through TripAdvisor Media Group and Expedia Media Solutions. Expedia
also powers bookings for some of the world's leading airlines and hotels, top
consumer brands, high traffic websites, and thousands of active affiliates
through Expedia(R) Affiliate Network. (NASDAQ: EXPE)

Expedia and Expedia.com are either a registered trademarks or trademarks
of Expedia, Inc. in the U.S. and/or other countries. Hotels.com is either a
trademark or registered trademark of hotels.com, L.P. in the U.S. and/or
other countries. Other logos or product and company names mentioned herein
may be the property of their respective owners.(c) 2011 Expedia, Inc. All
rights reserved. CST: 2029030-50

Molly Mulloy, Zeno Group, +1-415-248-6335, molly.mulloy at zenogroup.com

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