Experience Tissot Watches in 360 Degrees at the Watch Hut

By The Watch Hut, PRNE
Wednesday, October 27, 2010

DUDLEY, England, October 28, 2010 - Fans of Tissot can view the iconic Swiss watches in glorious 360 degrees
for 365 days a year at the Watch Hut, thanks to video technology that is
enhancing the shopping experience.

The UK's largest watch website has filmed full 360 degrees videos of the
majority of its Tissot watches, now available to view online.

This allows visitors to the Watch Hut to view each recorded watch as a
full revolution, meaning anyone seeking to purchase a Tissot watch can
experience it beyond a 2D image before deciding to buy.

Just in time for Christmas, the uploaded videos are sure to be a great
help to shoppers preparing to buy watches for loved ones on their gift list,
as they can narrow down options by simply clicking 'play'.

The motion capture process results in an individual video comprised of
over 30 stills joined together, which can then be paused by the potential
buyer so every aspect of the watch - from fine dial detail to clasp type -
can be inspected by their own eyes.

The videos are the perfect shopping aid when it comes to a brand like
Tissot watches, many of which are specialist and are a considerable amount of
money to buy. The video clarifies for the user the watch's aesthetic which,
when viewed alongside the detailed technical specifications, provides the
closest idea of the watch's look and capabilities one can get without
actually trying it on.

As one of the website's bestselling brands, the Tissot watch collection
was one of the first to be filmed for inclusion on the website earlier this
year. However, the past few months have seen an increase in the number of
videos filmed and uploaded per day, so that most brands featured on the Watch
Hut are now accompanied by product videos.

For over 150 years, Tissot watches have been at the forefront of the
Swiss watch-making industry. The Watch Hut has a longstanding reputation as a
Tissot specialist. As an authorised Tissot dealer, the Watch Hut guarantees
that all Tissot products purchased are genuine.

For more information on Tissot watches (
www.thewatchhut.co.uk/tissot.htm) and to improve your shopping
experience with high-quality watch videos, please visit

Notes to Editors

1. The Watch Hut acts as the internet trading arm of T H Baker & Co Ltd,
the renowned chain of jewellers established in 1888. Still a family run
business today, T H Baker is a company with a long history of selling
prestigious watches and jewellery on the high street. Since 2005, the Watch
Hut has been delivering the best in designer watches at the most amazing
online prices. Offering an extensive range of over 5000 watches from more
than 50 famous watch brands, the Watch Hut's aim has always been to offer the
largest choice at the cheapest possible price tag. This rich history means
the Watch Hut website has more than 120 years in the watch retail industry
behind it, meaning visitors to the site can rest assured their purchase is
being made with a safe and respected company. The Watch Hut is an authorised
dealer of all watch brands sold on the website, meaning every watch is an
authentic product sold with a full manufacturer's guarantee and supported by
a comprehensive after-sales service.

2. Based in Le Locle, Switzerland, Tissot has been part of the Swatch
Group, the world's largest watch producer and distributor, since 1985 and now
delivers its high-tech yet classic watches to over 150 countries worldwide.
With its signature 'Innovators by Tradition', Tissot is a global brand
committed to precision and performance, two criteria that has seen Tissot
become the official timekeeper and partner of NASCAR(R), MotoGP and the World
Championships of cycling, fencing and ice hockey. The 'T' of the Tissot watch
logo represents tradition, technology and trend, and it is this blend of
reliable classicism and modern advances that ensures the Tissot watch brand
has a Swiss quality timepiece for everyone.

For press enquiries, please contact Luke McNaney+44(0)1384-78431, or alternatively, e-mail luke.mcnaney at thbaker-watches.co.uk

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