farfetch.com to Champion the Best of British Fashion During the London 2012 Olympics

LONDON, August 8, 2011 -

- With the 2012 London Olympic Games fast approaching, the British Fashion Council is casting an eye towards promoting British designed products -

As the British Fashion Council prepare to announce their own plans for promoting British fashion during the Olympics, farfetch.com, which gives customers access to the best designer boutiques in one easy to shop website, say they will be continuing to champion British brands and designers in the lead up to, and throughout, the London 2012 Olympics.

Paul Brine, spokesperson for farfetch.com, comments: “During the 2012 Olympic Games there will a phenomenal amount of attention focused on Great Britain and the world will be expecting to see us at our best. This shouldn’t end with our athletes’ performances as Britain has a great deal more to show the world. Our fashion brands have been gaining international attention recently and farfetch.com will be carrying the torch for British designer clothing throughout the Games to ensure this continues.”

Caroline Rush, chief executive of the British Fashion Council, has said the council will be unveiling their plans for 2012 at this September’s London Fashion Week. According to Rush, the British Fashion Council will be focusing on delivering high-profile showcases of the best of British designed products that will appeal to an international audience.

Brine observes: “Attention on the “Made in Britain” label will be coming to a head during the Olympics and this should bolster the increase in interest we’ve witnessed recently. British luxury clothing has been growing in popularity in the last few years, with fashion groups such as Mulberry and Stella McCartney doing very well and we at farfetch.com are hoping the attention the Olympics will bring to British-made products will see British fashion take first place!”

About farfetch.com:

www.farfetch.com unites the world´s best independent fashion boutiques, so that you can buy from the most interesting designer fashion brands globally in one easy-to-shop website. Our aim is to provide an exciting range of designers and labels, while maintaining the personality of unique, independent boutiques. This new concept means you can shop from boutiques in Paris, London, Como, Copenhagen, California and New York in just a few seconds, all from the comfort of your own home or office.

You can keep up to date with all the latest news from farfetch.com and the rest of the fashion world on our Facebook and Twitter pages.

Contact Details: Paul Brine, Chief Marketing Officer 60-62 Commercial St, London, E16LT, +44(0)207-377-5743,
paul.brine at farfetch.com