Feels Good for Orchid

By The Orchid Group, PRNE
Monday, April 5, 2010

Brand New Range Launch

LONDON, April 6, 2010 - The Feel Good Drinks Company, the leading independent soft drinks brand,
has worked with the Orchid Group to create an exciting new 275ml juice drink
range, which launches in Orchid's 289 bars, restaurants and pubs across the
UK this Spring.

Feel Good Drinks has enjoyed much success in the on-trade for a number of
years now, with their core range of 375ml still and sparkling natural juice
drinks. However, by sharing consumer insights with key on-trade partner
Orchid, the brand identified a need to create a bespoke pub pack size, and so
the 275ml range was created. What's more, this range launch will also be the
unveiling of a brand new design development for Feel Good Drinks, who have
evolved their pack designs to better communicate their 100% natural, premium
ingredients.

David Gwilliam, Senior Purchasing Manager at the Orchid Group says,
"Being made with 100% natural ingredients and with no added sugar or nasties,
Feel Good will become our leading juice drinks brand. With the introduction
of the 275ml bottle, which counts as one of your 'five a day', we believe
that we giving our customers a top quality product that can be enjoyed with
both with our award-winning food and on solus drinking occasions"

Packed in premium 275ml glass bottles this new Feel Good Drinks range
includes six mouth-watering flavours; Orange & Mango, Apple & Blueberry,
Cloudy Lemon still juice drinks, and Cranberry & Lime, Cloudy Lemon and
Orange & Passionfruit sparkling juice drinks.

Dave Wallwork, Managing Director at Feel Good Drinks comments, 'We are
very excited about working with Orchid as our launch partner for this new
initiative. The Orchid Group is an innovative pub and restaurant company that
like us, has a passion for delivering what the customer is looking for rather
than simply going with the mass offering. We found through discussions with
Orchid that on-trade customers are looking for something different to water
or fruit juice, as well as wanting healthy, delicious and refreshing
alternatives to alcohol. Orchid's advice and guidance on the new 275ml pack
has been invaluable and we are confident this new development will be a great
success for Feel Good Drinks going forward.'

For further information and accompanying images, please contact:
Katherine Sparkes or Phil Maclean

T: +44-(0)117-968-8090 - E: pr@orchidgroup.co.uk

For further information and accompanying images, please contact: Katherine Sparkes or Phil Maclean: T: +44-(0)117-968-8090 - E: pr at orchidgroup.co.uk

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