FEMSA Schedules Conference Call to Discuss Second Quarter 2009 Financial Results

MONTERREY, Mexico -

Fomento Economico Mexicano, S.A.B. de C.V. (”FEMSA”) (NYSE: FMX; BMV: FEMSAUBD) is pleased to invite you to participate in its Second Quarter 2009 Conference Call that will be held on:

Tuesday, July 28, 2009 11:00 AM Eastern Time (10:00 AM Mexico City Time)

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call and discuss FEMSA’s 2nd quarter 2009 financial results, followed by a question and answer session. The quarterly results will be released on July 28 before the markets open.

To participate in the conference call, please dial Toll Free US: +1-866-293-8968 International: +1-913-981-5522

The conference call will be webcast live through streaming audio. For details please visit www.femsa.com/investor

If you are unable to participate live, the conference call replay will be available on ir.femsa.com/results.cfm

FEMSA is the leading beverage company in Latin America. It controls an integrated beverage platform that comprises Coca-Cola FEMSA, the largest Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in Mexico, with presence in Brazil, and an important beer exporter to the United States and other countries; and Oxxo, the largest and fastest growing convenience store chain in Mexico with over 6,500 stores.

IR Contact: +52-818-328-6167 investor@femsa.com.mx Media Contact: +52-818-328-6046 comunicacion@femsa.com

Source: Fomento Economico Mexicano, S.A.B. de C.V.

Investors, Luz Montemayor, FEMSA, +52-818-328-6167, investor at femsa.com.mx, or Media: +52-818-328-6046, comunicacion at femsa.com