FEMSA Schedules Conference Call to Discuss Third Quarter 2010 Financial Results

MONTERREY, Mexico, October 12, 2010 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV:
FEMSAUBD) is pleased to invite you to participate in its Third Quarter 2010
Conference Call that will be held on:

                       Friday, October 22, 2010
                         09:00 AM Eastern Time
                      (08:00 AM Mexico City Time)

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call
and discuss FEMSA's 3rd quarter 2010 financial results, followed by a
question and answer session. The quarterly results will be released on
October 22 before the markets open.

               To participate in the conference call please dial
                      Toll Free US: #: (877) 573-3228
                       International: +1-706-679-0077

                        Conference ID: #: 16869822

The conference call will be webcast live through streaming audio. For
details please visit www.femsa.com/investor

If you are unable to participate live, the conference call replay will be
available on ir.femsa.com/results.cfm

FEMSA is a leading consumer company in Latin America. It controls
Coca-Cola FEMSA, the largest Coca-Cola bottler in the region, and OXXO, the
largest and fastest growing convenience store chain in Mexico with over 8,000
stores. FEMSA is also a significant investor in Heineken, a leading global
brewer.

Media: comunicacion at femsa.com or IR Contact: investor at femsa.com.mx, +52-81-8328-6167