FEMSA Shareholders Approved Ps. 1,620 Million Dividend

MONTERREY, Mexico - Fomento Economico Mexicano, S.A.B. de C.V. (NYSE: FMX; BMV: FEMSAUBD)
(”FEMSA” or the “Company”) held its Annual Ordinary General Shareholders
Meeting today, during which shareholders approved, as required under Mexican
securities law, the Company’s annual report for 2008 presented by the Board
of Directors, the Company’s consolidated financial statements for the year
ended December 31, 2008, the declaration of dividends corresponding to fiscal
year 2008 and the composition of the Board of Directors and Committees for
2009.

Shareholders approved the payment of a cash dividend in the amount of
Ps. 1,620 million, consisting of Ps. 0.100985875 per each Series “D” share
and Ps. 0.0807887 per each Series “B” share, which amounts to Ps. 0.4847322
per “BD” Unit (BMV: FEMSAUBD) or Ps. 4.847322 per ADS (NYSE: FMX), and Ps.
0.4039435 per “B” Unit (BMV: FEMSAUB). The dividend payment will be split in
two equal payments, payable on May 4, 2009 and November 3, 2009. In
accordance with Mexican legislation requirements, shareholders approved the
maximum amount that can potentially be used for the Company’s share
repurchase program during 2009, setting the amount at Ps. 3,000 million.

FEMSA is the leading beverage company in Latin America. It controls an
integrated beverage platform that comprises Coca-Cola FEMSA, the largest
Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in
Mexico, with presence in Brazil, and an important beer exporter to the United
States and other countries; and OXXO, the largest and fastest growing
convenience store chain in Mexico with over 6,300 stores.

Investor Contact:
+52-818-328-6167
investor@femsa.com.mx

Media Contact:
+52-818-328-6046
comunicacion@femsa.com

Source: Fomento Economico Mexicano, S.A.B. de C.V.

Investor Contact: +52-818-328-6167, investor at femsa.com.mx, or Media Contact: +52-818-328-6046, comunicacion at femsa.com