Flint Technology Launches a Magento Ecommerce Website for AstleyClarke.com

By Flint Technology, PRNE
Wednesday, April 20, 2011

Flint Technology Launched a New Ecommerce Website for the Award Winning Online Designer Jewellers, AstleyClarke.com, on 29th March 2011.

LONDON, April 21, 2011 - AstleyClarke.com's new facilities are built on the Magento Enterprise
platform and include a full integration to MNP's OrderActive platform and to
the Lyris email marketing platform. A number of new pieces of Magento
functionality including item level giftwrap and advanced guided navigation
modules were developed during the build. The site also incorporates Flint's
new MNP DataFlow plugin that provides the basis of the synchronisation of
information between Magento and OrderActive. It allows store owners to
precisely define how information is passed between MNP and Magento and
provides a turn key multi-store/currency integration solution.

Astley Clarke now have vastly improved control over their site and
product content, and have the ability to use in-house technical resource
alongside the facilities provided by Flint. This in-house/out-sourced hybrid
solution gives Astley Clarke the flexibility and security to expand their

Justin Biddle, Commercial Director at Flint Technology said, "The work we
have put into this build brings Flint Technology's infrastructure to the
forefront of the Magento wave. We are so pleased to provide Astley Clarke
with a site that is both beautiful and functional, and which allows the
Astley Clarke team to develop their already magnificent brand."

"The Magento Enterprise platform offers unrivalled flexibility and the
ability to react quickly to changes in the eCommerce landscape. Working with
Flint as a development partner has enabled us to apply this mindset to the
build project and beyond, and we are incredibly excited about the
opportunities that our new website will bring." - Dan Coleman, Web
Development and IT Manager - AstleyClarke.com

Flint Technology

Flint Technology is a software and systems integration agency
specialising in the provision of Magento ecommerce installations to the
retail industry as well as integration to best of breed complimentary
applications and services including marketing and logistics platforms.

Astley Clarke

Bec Astley Clarke brought to life her passion for fine jewellery in 2006
when she founded Astley Clarke. As a talented internet entrepreneur, Bec was
fuelled by her belief that there was a lack of imaginatively designed, fine
jewellery available online for the new generation of luxury customer.
Readdressing this imbalance, Astley Clarke's vision is to celebrate design
and craftsmanship in fine jewellery and to reinstate the coloured gemstone as
the hero of every stylish woman's wardrobe - whatever the occasion. All of
course, online. Astley Clarke designs its own exquisite jewellery collections
in addition to housing the very best edit of international jewellery

We have a keen VIP following amongst women at the very top of their
professional careers in politics, culture or academia. Our celebrity
following includes amongst others: January Jones, Nicole Kidman, Claudia
, Elle Macpherson, Amanda Seyfried, and Olivia Palmero.

Press Contact: Justin Biddle, Commercial Director, +44(0)20-7060-6512,


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