Fresh Appeal at The Living Room

By The Orchid Group, PRNE
Thursday, June 10, 2010

ST ALBANS, England, June 11, 2010 - The Living Room is delighted to present its brand new summer menus.

The food menu is packed full of seasonally inspired dishes taking on
board customer feedback with a wider range of dishes than ever before.

The launch is part of the continuing evolution of The Living Room brand
under the Orchid Group, which acquired the business through its takeover of
the Premium Bars & Restaurants operation at the end of 2009.

Customers will find the new menu offers much greater choice and value -
especially at lunchtime - more sharing options and an improved range of
dishes designed with female customers in mind. There's also an added
children's menu section designed to boost the brand's family appeal.

Adam Bowers, Head of Marketing for The Living Room, said: "We've been
able to broaden the appeal of the brand while also improving on the areas
where we're already known. For example, there's an even wider choice of
steaks, grills and our hearty home comforts."

He continues, "At the same time, were also improving our appeal to women
with a wider range of fish, more chicken, lighter garnishes, and more wraps
and salads. Many of our sites are in prime shopping locations and the new
menu has a strong appeal to 'ladies who lunch'."

The menu also includes more small sharing plates, including chickpea and
coriander houmous with tortillas, Gambas Pil Pil and Chorizo in chilli and
red wine sauce.

Innovative main courses new to the menu include:

    - Côte de boeuf with chips GBP19.45

    - Pan-seared bison with thyme scented jus and sweet potato purée GBP19.45

    - Proscuitto wrapped chicken breast filled with fresh herbs & mascarpone
      GBP11.95

    - Griddled Arctic char on summer green vegetables with a warm dill
      dressing GBP14.95

The Living Room has also revamped its drinks menu to feature a tempting
range of more than 90 classic and contemporary cocktails.

In addition, bar staff are being trained in the art of mixology at the
newly-created Living Room Cocktail Academy, which focuses on both product
knowledge and the all-important flair which turns a drink into a work of art.

    Follow The Living Room on Twitter @orchid_group

    www.thelivingroom.co.uk

    Contact details:
    Katherine Sparkes
    T: +44(0)117-968-8090
    E: pr@orchidgroup.co.uk

Contact details: Katherine Sparkes, T: +44(0)117-968-8090, E: pr at orchidgroup.co.uk

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