Frost & Sullivan: Penetration of Hybrids, Electric Fuel Cell Vehicles and By-Wire Technologies to Power European Electric Corner Modules Market

By Prne, Gaea News Network
Tuesday, March 10, 2009

LONDON - Frost & Sullivan’s latest Strategic Analysis of the European Market for
Electric Corner Modules finds that the global market size for ECMs will be
around one million units by 2020. Suppliers, rather than vehicle
manufacturers (VMs), will promote the market for ECMs. Design flexibility,
weight reduction and fuel savings will be the main catalysts implementing
ECMs.

(Logo: www.newscom.com/cgi-bin/prnh/20081117/FSLOGO )

“Enhanced design flexibility and additional space due to the absence of
the transmission and engine will boost the adoption of ECMs,” notes Frost &
Sullivan Industry Manager Vijayendra Rao. “The implementation of ECM will
also act as a product differentiator for OEMs to showcase their technological
expertise.”

With the electric motors being integrated within the wheels, there is no
additional drive force required to drive the vehicle. Thus, it will eliminate
the need for conventional engine, transmission, differential and other
powertrain components. The removal of powertrain components will not only
create extra space but will also reduce the overall curb weight of the
vehicle and further increase the fuel savings.

“By-wire technologies will be required to implement in-wheel motors on
all four wheels,” remarks Rao. “Also, OEMs’ preference for centralised motors
over in-wheel motors will pose a major challenge to the implementation of
ECMs.”

The installation of in-wheel motors on all four wheels will require
by-wire technologies such as steer-by-wire, brake-by-wire and
suspension-by-wire due to higher voltage requirements. European OEMs prefer
centralised electric motors to in-wheel motors due to their simpler
architecture. This will create a strong challenge for the market entry and
the growth of in-wheel motors, particularly in the European market.

Motor, chassis and tyre suppliers will have to work closely to ensure the
widespread uptake of ECMs. Moreover, ECM suppliers should target OEMs who
have strong product portfolios in terms of hybrids and electric vehicles.

Furthermore, ECM implementation requires expertise in electric motors,
steering, suspension, braking, electronics and tyre areas. Hence, different
suppliers have to work closely with OEMs to promote the adoption of ECMs.

If you are interested in a virtual brochure, which provides
manufacturers, end users, and other industry participants with an overview of
the strategic analysis of the European market for electronic modules, then
send an e-mail to Anna Anlauft, Corporate Communications, at
anna.anlauft@frost.com, with your full name, company name, title, telephone
number, company e-mail address, company website, city, state and country.
Upon receipt of the above information, an overview will be sent to you by
e-mail.

The Strategic Analysis of European Market for Electric Corner Modules is
part of the Automotive & Transportation Growth Partnership Services
programme, which also includes research in the following markets: European
Market for Micro, Mild and Full Hybrid Vehicle Technologies and, Strategic
Analysis of European Market for Electric Vehicles. All research included in
subscriptions provide detailed market opportunities and industry trends that
have been evaluated following extensive interviews with market participants.
Interviews with the press are available.

Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best in class positions in growth, innovation
and leadership. The company’s Growth Partnership Service provides the CEO and
the CEO’s Growth Team with disciplined research and best practice models to
drive the generation, evaluation and implementation of powerful growth
strategies. Frost & Sullivan leverages over 45 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
community from 31 offices on six continents. To join our Growth Partnership,
please visit www.automotive.frost.com.

Strategic Analysis of European Market for Electric Corner Modules

M2D1

GIL 2009: Europe

Frost & Sullivan has expanded its flagship Global Congress on Corporate
Growth - GIL Global - into several major cities around the world including
London. For the first time ever in Europe, Frost & Sullivan will be hosting
the Growth, Innovation and Leadership Congress ‘GIL 2009: Europe’ on 19-20
May, at the Sofitel St James in London. GIL Global is the industry’s only
event designed to support senior executives in their efforts to achieve
sustainable, top-line growth. To register, obtain a programme agenda, explore
sponsorship opportunities, or attend as a member of the media for GIL 2009:
Europe, please contact Anna Anlauft, Corporate Communications for Frost &
Sullivan in Europe, at anna.anlauft@frost.com. One-on-One interviews with
Frost & Sullivan senior growth consultants are also being scheduled. For more
information you can also visit www.frost.com/gilglobal.

Contact:
Anna Anlauft
Corporate Communications - Europe
P: +49-(0)-69-770-33-12
F: +49-(0)-69-23-45-66
E: anna.anlauft@frost.com
www.frost.com

Source: Frost & Sullivan

Anna Anlauft, Corporate Communications - Europe of Frost & Sullivan, +49-(0)-69-770-33-12, fax, +49-(0)-69-23-45-66, anna.anlauft at frost.com. Photo: https://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO

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