GANT by Michael Bastian Launches Lacrosse Inspired Collection

Lacrosse - the Fastest Game on two Feet - has Inspired the First Collaboration Between GANT and Michael Bastian. This Collection Will be Unveiled at New York Fall/Winter 2010 Fashion Week

STOCKHOLM, February 15 - Michael Bastian stated, "I discovered an article on lacrosse while flying
and as soon as I got off the plane I knew I had found my inspiration for our
first collaboration. Lacrosse is fascinating to me, and I love that it is
this North American sport that may not be very well known around the world."

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/gant/40780/

The collection mixes sporty and tailored elements fusing the rich
heritage of GANT with the dressed-up washed-down American classics that
Michael Bastian is known for. Key pieces include a washed moleskin military
peacoat, down puffer jackets, and tailored blazers with soft unstructured
shoulders and squaredoff elbow patches. Chunky hand-knit sweaters are mixed
with jaquard and intarsia crew-necks. A broad selection of classic and
multi-pocket woven shirts in oxford cloth, poplin and flannel complement
fitted embroidered corduroys, destroyed denim and chinos. Sportier items
include a lace-up rugby shirt, pique polos, graphic t-shirts, thermals, and
mesh gym shorts - even sunglasses and accessories, forming a complete
lifestyle for this athletic man.

Michael Bastian continues, "I see my version of the GANT guy as the
younger brother to the Michael Bastian guy. He's more casual, and a little
more athletic, but with a modern edge that feels both approachable and
sophisticated."

The collection will debut in key GANT markets worldwide. A multi-media
campaign, recently shot in Washington, D.C., has been created to support the
August 2010 launch across all platforms of print, on-line, and in-store
environments, including a menswear style guide written by Michael Bastian
himself. "Michael Bastian is a true dream partner for us. He is one of the
most authentic American Sportswear designers working today, and what he
stands for is very close to the core of GANT's soul," adds Dirk-Jan
Stoppelenburg, CEO, GANT AB.

For more information, please visit www.gant.com/michaelbastian,
www.youtube.com/gantvideos, GANT iPhone application or contact
Louisa Blomstrand at louisa.blomstrand@gant.com or +46-8-506-760-39

Video:
multivu.prnewswire.com/mnr/prne/gant/40780/

For more information, please visit www.gant.com/michaelbastian,
www.youtube.com/gantvideos, GANT iPhone application or contact
Louisa Blomstrand at louisa.blomstrand at gant.com or +46-8-506-760-39