Get Ready to Sing for Your Supper With Chip Factor!

LONDON, February 19, 2011 - The phrase 'singing for your supper' is going to become a reality for one
lucky chip lover who is going to be munching a plate of chips at their dream
destination somewhere in the world - thanks to the launch of 'Chip Factor' by
X-Factor's 'singing dustman', Andy Abraham.

To celebrate the launch of National Chip Week 2011, all chip lovers will
have to do is sing one of Andy's chip-themed songs in a style that is worthy
of 'Chip Factor'!

Top chippies around the country will be hosting 'auditions' to encourage
people to sing for their chip suppers whilst queuing for their chips. To find
out where your nearest 'audition centre' chip shop is visit
www.lovechips.co.uk

Andy Abraham said: "We're a nation of chip-lovers - as a nation we like
nothing better than a bag of hot, steaming chips. So this competition
combines two of Britain's great loves - having a great laugh with our mates
and doing something a bit crazy like singing for our chip supper!

The winning entry, voted for by the public, will win the chance to eat a
plate of chips anywhere in the world… so someone could be swapping the
queue in their local chippie for a bag of romantic chips at the Eiffel Tower,
Paris… all they have to do is choose their favourite chip ditty, capture it
on film and then upload it on to www.lovechips.co.uk.

Here's how to take part:

For chip lovers to win the chance to eat chips absolutely anywhere in the
world all they have to do is:

1. Choose their favourite chip-related song from
www.lovechips.co.uk

2. Check where their nearest participating chippie is by logging on to
www.lovechips.co.uk or decide to film themselves at home

3. Get a mate to film them singing their song

4. Upload it onto www.lovechips.co.uk with their entry details

5. Get ready to pack their salt 'n' vinegar in their suitcase because
they could be eating a plate of chips anywhere in the world!

PHOTO OPPORTUNITY

Come along to Olleys chippie in South London for a chiptastic photo shoot
with Andy Abraham himself!

    Date: Sunday 20th February 2011
    Time: 9.00am
    Address:
    Olleys
    65 - 67 Norwood Road
    Herne Hill
    London
    SE24 9AA

Editor's notes:

National Chip Week is run by Potato Council. Potato Council supports the
potato industry, and is funded by potato growers, purchasers, processors and
is a division of the Agriculture and Horticulture Development Board
(www.ahdb.org.uk).

    Media enquiries:

    Rosie Wigfall / Katie Stray / Jon Meakin
    Nexus Communications
    Tel: +44(0)20-7052-8844 / 8836
    E: rosie.wigfall@nexuspr.com / Katie.stray@nexuspr.com

Media enquiries: Rosie Wigfall / Katie Stray / Jon Meakin, Nexus Communications, Tel: +44(0)20-7052-8844 / 8836, Mobile: +44(0)7968-951102, E: rosie.wigfall at nexuspr.com / Katie.stray at nexuspr.com