Have a Break, Have a Fairtrade Kit Kat
By Nestle Uk, PRNESunday, December 6, 2009
Kit Kat Goes Fairtrade in the UK & Ireland
YORK, England, December 7 - Nestlé UK has announced that the UK's favourite chocolate biscuit- Kit
Kat - will be certified by Fairtrade in the UK & Ireland. The first Kit Kats
to carry the Fairtrade mark will be the four-finger version from January
2010.
To view the Multimedia News Release, please click:
multivu.prnewswire.com/mnr/nestle/41541/
Fairtrade certification of Kit Kat will facilitate long term direct
commitments to cocoa co-operatives including additional payments for the
farmers to invest in community or business development projects of their own
choice, such as improving healthcare and schools.
David Rennie, Managing Director, Nestlé Confectionery UK & Ireland said:
"Nestle sells more Kit Kats in the UK than anywhere else in the world and
I'm delighted that following the launch of the global Cocoa Plan, Kit Kat -
our leading confectionery brand - will now be Fairtrade certified. UK
consumers are increasingly interested in how we source and manufacture their
favourite products and certifying our largest and most iconic brand is one of
the ways in which we are committed to improving the lives of as many cocoa
farming families as possible."
Fairtrade certification is one part of Nestlé's global Cocoa Plan which
will see GBP65 million invested in initiatives such as farmer training and
supply of high-quality plantlets over the next ten years.
Kit Kat facts
- Kit Kat has been manufactured in York for 75 years - it was originally called Chocolate Crisp - Each year, one billion Kit Kats are sold in the UK - Brits buy almost twice as many Kit Kats as in the second biggest market - Japan
Paul Raeburn: +44(0)20-7544-3122 paul.raeburn@fishburn-hedges.co.uk
Paul Raeburn: +44(0)20-7544-3122 paul.raeburn at fishburn-hedges.co.uk