Havok Launches New Havok Strike Program for Developers

By Havok, PRNE
Wednesday, November 10, 2010

SAN FRANCISCO, November 11, 2010 - Havok(TM), the leading provider of interactive software and services for
digital media creators in the games and movie industries, today announced
that as part of the company's expanding business model it has launched the
Havok Strike Program.

The Havok Strike Program is designed to enable smaller budget and casual
titles access to basic Havok products and services. The offering will allow
developers and publishers more access to Havok's industry leading products as
well as allowing studios that are developing lower retail price point games
easier access to Havok products and support.

"Havok is determined to continue to be an industry enabler by providing
the best resources at an affordable price to all developers," said David
, Managing Director of Havok.

"We are excited to be supporting the industry with a business model that
allows development teams with limited game budgets to innovate using our
industry leading technologies and tools."

The Havok Strike Program will give more developers basic access to the
company's full suite of cutting-edge, award-winning products and technologies
including: Havok Animation(TM), Havok AI(TM), Havok Behavior(TM), Havok
Cloth(TM), Havok Destruction(TM), Havok Physics(TM) and the newly added Havok
Script(TM). Havok's modular suite of tools puts the power in the hands of
creators, allowing them to reach new standards and interactivity in video
games even when budgets are very tight.

As one of the early licensees to join the Havok Strike Program, Jose
, Managing Director of Lexis Numerique adds,

"Havok has long been considered the premier physics engine in the AAA
games space. We are delighted that Havok has listened to the needs of the
game development community and designed a solution that allows the 'budget
conscious' developer to take advantage of their products as well. Havok is
not only the best technical solution, but also a great business partner. We
look forward to creating many wonderful games with help from Havok."

The Havok Strike Program is both flexible and affordable, allowing
developers to leverage Havok's proven technology and to push game play
experience even within the smaller budgets driven by lower retail price
points. The developers who participate in the program will have the
flexibility in choosing which Havok products best fit their game needs. In
addition, the Havok Strike Program developers will have access to Havok's
world class, experienced customer support organization, driven to make the
integration of Havok technology successful.

Havok will officially launch the new program with developers on November
at Game Connection in Lyon France.


About Havok(TM)

Havok(TM), an Intel(R) company, was founded in Dublin, Ireland in 1998,
and is the premier provider of interactive software and services for digital
media creators in the games and movie industries.

Havok works in partnership with the world's best known game developers,
including Microsoft(R), Nintendo(R), and Sony Computer Entertainment Inc.
Havok's cross-platform, professionally supported technology is available
for the Xbox 360(TM) video game and entertainment system, PlayStation(R)3
computer entertainment system, PSP(R) (PlayStation(R)Portable), Wii(TM), and
PC Games for Windows.

Havok's combination of superior technology and dedication to delivering
for its customers has led to the company's technologies being used in nearly
270 of the world's best known game titles, including Assassin's Creed 2,
Uncharted 2, Halo 3: ODST and Bioshock 2. A further 130 games are in
development. Havok products have also been used to drive special effects in
movies such as Clash of the Titans, Watchmen, Quantum of Solace, Harry Potter
and The Order of The Phoenix, and The Matrix. Havok has offices in Dublin,
San Francisco, Calcutta, Munich, and Tokyo.

About Lexis Numérique

Created in 1990 and with more than nine million games sold worldwide
through prestigious partners (Ubisoft, Disney, Electronic Arts), Lexis
Numérique is one of the biggest independent games design studios in Europe.
Lexis Numérique is also an interactive communication agency specialized in
serious gaming and interactive design.

"PlayStation" and "PSP" are registered trademarks of Sony Computer
Entertainment Inc.

For further information contact: Breda Brown / Lisa Buckley, Unique Media, Tel:
(+353)-1-522-5200 or (+353)-87-2487120 (BB)

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