HB Studios Convert RFU Licence

By 505 Games, PRNE
Monday, June 20, 2011

MILTON KEYNES, England, June 21, 2011 -


- HB Studios Hold Exclusive RFU Licence for
Rugby World Cup 2011 Videogame

Further to the announcement of the forthcoming release of Rugby
World Cup 2011 on 26th August, international publisher 505 Games
and developer HB studios have today announced the games exclusive
partnership with the Rugby Football Union (RFU). The official
licensing agreement grants the exclusive use of the Rugby World Cup
2011 England team strip, emblem, players’ likenesses and the Home
of England Rugby, Twickenham Stadium, within the game. With further
licensing deals to be announced in due course, Rugby World Cup 2011
will be the authentic rugby gaming experience this summer.


Rugby World Cup 2011 is the official game of Rugby World Cup
2011 in New Zealand and HB studios and 505 Games have been granted
the exclusive rights for the tournament’s official game by Rugby
World Cup Limited. “From a developer perspective, working with an
official licence always opens doors on the way to creating a more
immersive gaming experience,” commented Alastair Jarvis, General
Manager at HB studios. “At HB, we feel uniquely placed when it
comes to rugby game development, and tying up a deal such as this
only makes our dream of creating the definitive, authentic rugby
title achievable.”

The first rugby title on this generation of consoles, Rugby World
Cup 2011 will feature the Home of England Rugby, Twickenham
Stadium, as one of its many showpiece stadia. Player likenesses for
the England squad have been secured and implemented into the game
with HD presentation detail extending to the inclusion of thigh
tape, wrist tape, finger tape and scrum caps.

Rugby World Cup 2011 will challenge players to pick from the 20
Rugby World Cup 2011 participating teams and attempt to lead their
team through the pool phase, and progress to the final with the
opportunity to lift the prestigious Webb Ellis Cup. National
rivalries, venues and player personalities are perfectly captured
as participants will fight for the pride of their nation in either
solo play or with up to three other players in local multiplayer
matches. For the first time, HB Studios will give players the
chance to fight for the glory of their country online by
challenging other players to one-on-one matches on Xbox LIVE®
online entertainment network and PlayStation®Network.”As with any
sports title, we feel authenticity is key with Rugby World Cup
2011, and with that in mind, the involvement of the RFU was an
essential element of this title,” commented Ian Howe, President,
505 Games “With further partnerships yet to be announced, we’re
confident rugby fans from around the world will be impressed with
the roster of likenesses and stadia within the game.”

Paul Vaughan, Business Operations Director from the RFU commented
“With 20 teams lined up to compete in this year’s Rugby World Cup
and fans from around the world preparing for the event, the
tournament is promising to be an amazing spectacle.  Adding an
official video game to the many ways fans can get involved in the
event and support their home nation feels like a natural
synergy.  We are delighted to be a part of the game and to
help make it as authentic as possible.  Rugby World Cup 2011
from 505 Games will give fans the chance to play rugby before,
during and long after the Webb Ellis Cup in 2011 has been won.”

Rugby World Cup 2011 will be available for the Xbox 360 and
PlayStation®3 computer entertainment system on August 26th 2011.
For more information, please visit the official website at href="www.rwc2011game.com">www.rwc2011game.com


About HB Studios.

HB Studios is the largest video game developer in Atlantic Canada.
Founded in July 2000, HB has shipped 32 titles with over 200 SKUs
across Xbox 360® video game and entertainment system from
Microsoft, PlayStation®3, Nintendo Wii, Nintendo DS,
PlayStation®Portable, Windows PC and PlayStation®2 selling more
than 17.5 million units. For more information, please visit href="www.hb-studios.com/">www.hb-studios.com/

About 505 Games


505 Games is a global publisher of video games, publishing games
for all ages across multiple platforms including, Xbox 360® video
game and entertainment system from Microsoft, Sony PlayStation® 3,
Nintendo Wii™ and DS, Windows PC, Facebook, iPhone®, Xbox LIVE®
online entertainment network, and PlayStation®Network.


505 Games has offices in key territories around the world to
publish and distribute its library of successful titles which
include ArmA II, IL2 Sturmovik: Birds of Prey, the Cooking
Mama World series, Naughty Bear, Backbreaker and Zumba Fitness.


505 Games is headquartered in Milton Keynes - UK, with
international offices in Lyon (France), Munich (Germany), Milan
(Italy), Madrid (Spain) and Los Angeles (U.S.A). A further network
of key distribution partners based in Nordic territories and
Australia enable global distribution of 505’s titles.


To see the latest releases, news and more about 505 Games go to:


About Rugby World Cup 2011

Rugby World Cup is the crown jewel of the sport and a prominent
global property - with television coverage of Rugby World Cup 2007
spanning more than 200 territories, reaching a cumulative audience
of 4 billion viewers.  Rugby World Cup 2011 is being held in
New Zealand for the first time since the inaugural event in 1987.
Teams representing 20 nations will compete in 48 matches across 12
Host Cities between 9 September and 23 October 2011.


About RFU


The Rugby Football Union is the National Governing Body for
rugby union in England and supports participants and fans from the
grassroots to the national team.


Xbox, Xbox 360, and Xbox LIVE are
either registered trademarks or trademarks of the Microsoft group
of companies.

Luke Geoghegan & Dean Barrett T: +44(0)207-421-7600

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