Hear how you can Successfully Manage the Complexities of Demand Planning on a Global Scale at Pharma IQ's Global Strategic Pharmaceutical Demand Planning, Amsterdam, 24th - 26th May

LONDON, February 21, 2011 - Demand planning in turbulent market conditions is challenging, doing it
while other people are throwing different figures at you is even worse, and
getting the forecast 100% correct is impossible - so how can we ensure our
figures are as close to the mark as possible; no matter what the scenario?

This year, Pharma IQ launches the Global Strategic Pharmaceutical Demand
Planning forum, where leading experts from some of the world's top
pharmaceutical companies will be sharing their top tips and best practices
for making sure they get it right. www.pharmademandplanning.com

The programme includes world-leading experts such as the Vice President,
ERP Program Management, of the Ferring International Centre, the Senior
Director, Strategic Processes and Technology at UCB Pharma, a representative
from Roche Pharma Global Delivery's Global Supply Chain, Finance and HR dept.
and the Head of Supply Chain Management, Animal Health, from
Boehringer-Ingelheim.

Also scheduled to speak is Teva's Head of Demand Planning, Jeremy Josman,
who will offer his expertise and practical tips on Managing the Complexities
of Demand Planning on a Global Scale. In this session Jeremy will explore the
range and diversity of forecasts needed, how you can establish prioritisation
strategies and the best ways to develop effective inventory strategies.

Jeremy is responsible for setting and implementing Teva's demand planning
and forecasting strategy, processes and performance metrics worldwide. He has
implemented supply chain planning processes and systems in diverse and
decentralized corporations.

Arran Oakes, Global Strategic Pharmaceutical Demand Planning Event
Director, says "We're really excited to hear Jeremy's insights at the event -
the situation with the generic companies is really unique as not only do they
face the challenges of entering emerging markets but they have such an impact
on the demand planning of other pharmaceutical companies as well. On top of
that, Jeremy is a real expert in his field - we're all looking forward to
hearing what he has to say!"

For more information about the event, and to download the complete
programme, please visit bit.ly/eyUHJc.

Arran Oakes, enquire@iqpc.co.uk, +44(0)207-368-9300

Contact: IQPC UK, Rosa Cortez, rosa.cortez at iqpc.co.uk, +44(0)207-368-9300