Hilco and Active International Announce Strategic Alliance to Broaden Product Offerings and Financial Solutions for Clients

By Hilco Trading Llc, PRNE
Monday, February 21, 2011

Alliance Provides Clients with Additional Flexibility and Disposition Options for Excess Assets

NORTHBROOK, Illinois and PEARL RIVER YORK, New York, February 22, 2011 - Jeffrey B. Hecktman, Chairman and CEO of Hilco Trading, LLC, ("Hilco")
and Alan S. Elkin, Co-Founder and CEO of Active International, ("Active")
today announced a strategic alliance between the companies to market
corporate trading services, worldwide.

Under terms of the alliance, Hilco and Active will contribute their
financial resources and intellectual capital to generate new corporate
trading business opportunities, establish a presence in new markets and
develop new services based on the corporate trading model.

Companies with surplus and undervalued assets are able to sell them
through a corporate trading transaction and recover full value where they
might otherwise recover only partial value through traditional asset
disposition methodologies. Central to a corporate trade transaction is the
"trade credit," which has the same dollar value as cash and is used to
purchase advertising media or ordinary course business goods and services.

"We have long known and respected Active for their corporate trading
expertise, which Hilco can now offer alongside or, in many cases, in
combination with our existing platform of asset monetization solutions.
Hilco's ability to maximize asset value for clients will increase
substantially," said Jeffrey Hecktman.

"Active's business model is built on a foundation of delivering value and
Hilco is known as the leader in their industry by delivering value through
best-in-class services. Together, we will be the only global source for
delivering a fully-integrated and flexible platform of asset monetization
strategies," said Alan Elkin.

Collectively, Active and Hilco already have established offices in the
U.S., Canada, Mexico, Brazil, the U.K., France, Germany, Hungary, Poland,
Australia, Japan and Dubai. Based on the strength of their combined service
offerings and extended capabilities, the two enterprises are uniquely
positioned to expand their service offerings, providing a more diversified
suite of financial solutions designed to meet a wider range of client needs.

About Hilco

Hilco (Hilco Trading, LLC) is a diversified financial and operational
services firm whose principal competency is understanding and monetizing the
value of business assets, including retail, consumer and industrial
inventory, machinery and equipment, real estate, accounts receivable and
intellectual property. Through an integrated platform of more than 20
business units in North America and Europe, Hilco helps companies and their
professional advisors derive the maximum value for said assets through
appraisals, asset disposition and acquisition services, private equity
investment and consulting services. Hilco serves retailers, wholesalers,
distributors, manufacturers, private equity firms, hedge funds, investment
banks, law firms, turnaround professionals, accounting professionals,
bankruptcy trustees and receivers. For more information, visit:
www.hilcotrading.com.

About Active International

Active International is a global corporate trade company that helps
companies leverage assets for multi-platform media, marketing, retail,
travel, shipping and freight solutions. Using our widely accepted trade
credits, brands around the world purchase mission-critical services and
products from within our expansive offerings. As the industry leader, Active
has delivered a strategic advantage and measurable results to its clients for
26 years. www.activeinternational.com.

    Contact:

    Hilco Trading
    Richard L. Kaye
    Executive Vice President
    +1-847-418-2711
    rkaye@hilcotrading.com

    Active International
    Jim Porcarelli
    Chief Strategy Officer
    +1-845-732-8700
    JPorcare@activeinternational.com

Richard L. Kaye, Executive Vice President of Hilco Trading, +1-847-418-2711, rkaye at hilcotrading.com; or Jim Porcarelli, Chief Strategy Officer of Active International, +1-845-732-8700, JPorcare at activeinternational.com

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