HolidayHoliday.co.uk adds millions of cheap holidays

Popular website Holiday Holiday has added millions of holiday offers to its holiday website as demand for cheap holidays continues to grow.

During the last three months, the holiday website has increased the number of holidays advertised on its website by a staggering 4000% in response to consumer demand and as a result of the addition of many new advertisers to the site.

Says Emma Healey, Marketing Director “The decision to add more advertisers to the website was made as part of an overall strategic plan for Holiday Holiday as we grow the site to compete with other cheap holidays sites in the market. We have invested heavily in re-developing and re-designing the website in the last 6 months, in response to customer feedback and the ever growing demands of today’s holiday consumer. Visitors to the site have responded well to the changes so far, spending longer on the website, searching more holiday offers and making more enquiries, especially for last minute holidays.”

The increase in holiday offers is partly due to a significant deal signed with the Co-operative Group at the beginning of July, allowing all travel agents who are part of the group to advertise on holiday holiday. This includes the Freedom Travel Group and the Future Travel Homeworking group and means that Holiday Holiday benefits from advertising ABTA and ATOL bonded travel agents on its site, helping to ensure peace of mind for holidaymakers.

A snapshot of the millions of cheap holidays on the website demonstrates that the highest proportion of holiday offers at the moment can be found for destinations such as Egypt (especially Sharm el Sheikh), Cyprus, Spain and the Canary Islands. This is in response to the increased demand for winter sun destinations as the weather in the UK starts to turn colder. The availability of last minute holidays departing in the next three months is also high, with 50% of the holidays advertised allocated to October holidays, November and December holidays in 2009.

Emma continues “We are adding new travel agents onto the site every month, with that comes extra travel expertise and an increased availability of not only last minute holidays but also a wider range of holiday offers for the public to be able to take advantage of. Holiday Holiday will continue to constantly evolve and grow in line with the demand of holidaymakers and has many ideas and plans for the future to ensure the website becomes even more successful.”

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