Jumeirah Restaurants and Caprice Holdings to Open The Ivy in Dubai

By Jumeirah, PRNE
Tuesday, November 23, 2010

DUBAI, UAE, November 24, 2010 - Jumeirah Restaurants, the restaurant division of Dubai-based luxury
hospitality company Jumeirah, and Caprice Holdings, has announced that it
will be launching The Ivy restaurant in Dubai.

The new restaurant will open in The Boulevard, Jumeirah (
www.jumeirah.com/) Emirates Towers in the spring of 2011.

The Ivy Dubai (www.theivy.ae/) will offer an ideal place for
lunch, dinner or simply a drink at the bar and will be able to accommodate
172 covers including up to 16 guests in the private dining room for a more
intimate experience.

The new restaurant will offer a brasserie-style menu with a selection of
The Ivy classics, such as its world famous shepherd's pie and Scandinavian
iced berries with hot white chocolate sauce. The Ivy in Dubai will share the
same standards of food, ambiance and service as The Ivy in London, but will
also take on board the best that Dubai has to offer.

The Ivy will be the first of the Caprice Holdings' restaurants to open
since the announcement in August of a deal that will see Jumeirah Restaurants
roll out the Caprice Holdings' brands in the Middle East. It joins sister
restaurant, the critically acclaimed Rivington Grill, which opened in
December 2008.

The Ivy is a uniquely British institution known throughout the world. A
refurbishment in 1990, with oak panelling, stained glass and site-specific
commissions from leading contemporary artists, recast it as the grand
restaurant of its early-20th century heyday. It is a favourite with the pre-
and post-theatre crowd, as well as attracting a devoted clientele from the
arts and media and beyond who come for its unmatchable service, the intimate
atmosphere and privacy fostered by its Director, Fernando Peire. It's large
and unique brasserie-style menu offers dishes from around the world such as
Bang Bang chicken and Thai-baked sea bass but has a particular British
flavour, with favourites such as Dover sole, roasts and the famous shepherd's
pie, simply but beautifully cooked from the best ingredients.

Caprice Holdings encompasses London's favourite restaurants. From the
glamour of Le Caprice to the elegance of Daphne's, the informality of The Ivy
to the excitement of Scott's, these cover a wide variety of atmospheres and
clienteles. Their cuisines, too, range far and wide, from the traditional
British of Rivington to Tuscan and French and on to the South-East Asian of

Jumeirah Restaurants (
www.jumeirah.com/en/Jumeirah-Group/Jumeirah-Restaurants/) is a company
of multiple and successful restaurant concepts developed and licensed
globally. An important and strategic addition to the Jumeirah Group
portfolio, the company's mission is to set up and license innovative
restaurants worldwide.

The company also has the rights to develop a number of brands from the
Caprice Holdings group across the Middle East and North Africa.

About Jumeirah:

Jumeirah Hotels & Resorts are regarded as among the and have won numerous
international travel and tourism awards. Jumeirah, the Dubai-based luxury
international hotel management group and member of Dubai Holding, owns a
number of Dubai hotels (
www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Dubai/). Among the
Jumeirah hotels in Dubai is the world renowned Burj Al Arab, the world's most
luxurious hotel, which features an underwater restaurant in Dubai.

Other hotels include the multi-award winning Jumeirah Beach Hotel,
Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert
Resort & Spa in Dubai, Jumeirah Carlton Tower and Jumeirah Lowndes luxury
hotels in London (
www.jumeirah.com/en/Hotels-and-Resorts/Destinations/London/) and
Jumeirah Essex House in New York.

    For further information please contact:
    Mia Hedman
    Director Corporate Communications
    Jumeirah Group Corporate Communications
    PO Box 214159
    United Arab Emirates


For further information please contact: Mia Hedman, Director Corporate Communications, Jumeirah Group Corporate Communications, PO Box 214159, Dubai, United Arab Emirates

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