Hotter Comfort Concept Launches New Range of Holiday Shoes

SKELMERSDALE, England, July 26, 2011 -

Hotter Comfort Concept has launched its new range of holiday shoes that are light and easy to pack, comfy enough for everyday and stylish for any occasion.

With cool sandals for beach holidays, sporty styles for city visits and smart, comfy heels for those special holiday nights out, there’s a Hotter option for every break type. Careful footwear selection can be the key to a happy holiday and no matter what the wearer is doing, or where they are travelling, comfort is essential.

“When luggage space is at a premium, versatile style is essential and comfort can’t be compromised, you need to pack smart and pack Hotter shoes for your holiday,” said range and merchandising director, Paul Sayers.

“We’ll be making 1.6 million pairs of shoes in our UK factory this year, and every pair will have polyurethane soles which are filled with millions of air bubbles, making them incredibly lightweight - so perfect holiday essentials to pack to beat those excess baggage fees.”  

These same air bubbles act as tiny shock absorbers as the wearer walks, creating an enviable feeling of walking on air and making Hotter shoes some of the most comfortable ever made. But that’s not the end of the Comfort Concept, because Hotter’s experts carefully hide a myriad of comfort features in every pair of shoes they make. Luxuriously soft linings, hidden space for toes to wiggle and gentle cushioning to hold heels in place come as standard, but what takes the new Hotter shoes to the next level is the extra special attention the team makes to ensure they look good too, with handcrafted details, fashionable colourways and on trend styling.

Hotter’s holiday shoe collection starts with a selection of sandals that are ideal for the beach; gladiator style Livia is on trend and fashionable, with touch close fastening it is easy to slip on and off;  classic Easy is completely adjustable with two touch close fastening straps to the front and a buckled sling back, strap.  

Leanne is Hotter’s holiday shoe for a sightseeing break because it’s lightweight, comfy and the upper mesh will keep feet cool when the temperature rises - weighing 216g it’s perfect for packing.

If customers can only pack just one holiday shoe then Hotter’s design team have selected Shake as the perfect all-rounder thanks to its supportive, breathable leather upper and light supportive soles.

Hotter designs, makes and sells comfortable shoes for women and men. Ladies shoes are available in sizes 3 to 9 with some half sizes, extra fit and EEE fittings.  Men’s shoes are available in sizes 6 to 12, with some half sizes and have a generous fit.

About Hotter Comfort Concept Shoes:

The company, which was established in 1959, is now one of the most successful production facilities anywhere in the world.  The ‘Comfort Concept’ in every pair includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding.  The 1.3 million pairs of shoes designed and made in Hotter Comfort Concept’s UK factory each year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.

Hotter Comfort Concept comfortable shoes, comfy heel shoes and sandals are sold direct to customers via its 100 seater call centre; hotter.com, 15 Hotter Comfort Concept stores across the UK and through 200 independent retailers.

For further PR information, please contact:
Melanie Killilea
PR Manger
Hotter Comfort Concept Shoes
2 Peel Road
Skelmersdale
Lancashire
WN8 9PT
+44(0)1695-712720
www.hottershoes.com

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