Hotter Comfort Concept Launches new Range of Sheepskin Boots

SKELMERSDALE, England, October 14, 2010 - Hotter Comfort Concept, women's shoe specialist, has launched what it
believes to be the ultimate on-trend sheepskin boot collection, designed with
a raft of comfort features to give them a comfy edge in a busy marketplace.

"Sheepskin boots have become a popular seasonal trend and although there
are many that are comfy and warm, unless they have been made with a specific
eye to the design detail they can lack support, rub the back of heels and be
quite slippy in wet or cold weather," commented product design director Paul
Sayers. "Our design team has worked hard on this range to make sure that our
customers can keep up to date with the demands of fashion but also enjoy a
pain-free, comfy alternative."

Hotter's new women's sheepskin boots which are called Davos, Klosters and
Zermatt include all of the British shoe makers renowned 'comfort concept'
design features including smooth internal seams to prevent rubbing, removable
insoles to keep feet fresh and natural breathable uppers. Perhaps most
importantly for wearers, Hotter's boots have light weight, yet robust, shock
absorbing polyurethane soles which give added grip and a heel area which is
carefully designed and constructed to maximise support when walking.

The premium sheepskin uppers in this new range of women's boots
(www.hottershoes.com/en/Womens-Shoes/Boots?DisplayProductList=true )
are designed to ensure that cold feet are a thing of the past, whilst the
roomy space around front part of the boot gives important space for toes to
move and flex. A stylish colour palette of seasonal shades includes natural
Rust, Moss and Black which are complimented by on-trend Loganberry in calf
length boot Davos which can be worn rolled down or pulled up for maximum
warmth.

Every pair of Hotter's sheepskin boots comes with a free weatherproof
protector to ensure winter walks in the crisp white snow will be warm, dry
and comfortable.

About Hotter Comfort Concept:

Hotter Comfort Concept, which was established in 1959, manufactures 1.3
million pairs of men's and women's footwear (
www.hottershoes.com/en/Womens-Shoes?DisplayProductList=false),
including wide-fitting shoes (
www.hottershoes.com/en/Extra-Wide?DisplayProductList=false), boots,
slipper and sandals for women and comfortable men's shoes (
www.hottershoes.com/) each year - making it the UK's largest shoe
manufacturer. Based in Lancashire, this UK firm sells its shoe via direct
mail through its on-site 100 seater call centre, ten high street stores and
200 independent retailers. For the last two years Hotter Comfort Concept has
been named as one of the top 100 private investment backed companies in the
UK by The Sunday Times.

    For further PR information, please contact:
    Mel Killilea
    PR Manager
    Hotter Comfort Concept Shoes
    2 Peel Road
    Skelmersdale
    Lancashire
    WN8 9PT
    +44(0)1695-712720

For further PR information, please contact: Mel Killilea, PR Manager, Hotter Comfort Concept Shoes, 2 Peel Road, Skelmersdale, Lancashire, WN8 9PT, +44(0)1695-712720