House of Fraser Announces Jaeger Winter Collection now Available Online

LONDON, December 3, 2010 - House of Fraser, the premium department store, has announced the
availability of Boutique by Jaeger, a new collection from the British
heritage brand Jaeger for the fashion-fervent young woman, now online at
houseoffraser.co.uk.

Jaeger continues to inspire and quicken pulses with a combination of
originality, innovation, glamour and edge. With heritage at its heart, the
Jaeger London (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-ShowBrand?brand=Jaeger&fromBrand=Jaeger)
Autumn/Winter 2010 collection ushers in a covetable collection of desirable
and wearable pieces that are currently online at House of Fraser.

Jaeger (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-ShowBrand?brand=Jaeger&fromBrand=Jaeger)
Autumn/Winter 2010 continues to celebrate the brand's rich sartorial
heritage. The foundation of this collection revolves around the reworking of
modern British classics. House tailoring boasts an elegant signature British
cut, featuring a pronounced high shoulder, one and two-button jackets and a
refined slim-cut trouser. Suiting, jackets and overcoats are crafted from the
finest, most luxurious fabrics including signature cloths, such as
herringbones and Prince of Wales checks.

Boutique by Jaeger (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-ShowBrand?brand=Boutique%20by%20Jaeger&fromBrand=Boutique%20by%20Jaeger)
offers a new line that boasts quality, attention to detail, and an eclectic
style for which the 126-year-old company is justly renowned, while inviting a
whole new generation to fall in love with the label. Boutique by Jaeger is
spirited, irreverent and irresistible for those who love the latest fashion.

From leopard Jacquards, georgette candy stripes to electric-blue crepe,
hologram sweatshirts, the Boutique girl naturally commands attention.
Customers who shop online at House of Fraser will find the prices for
trousers, day dresses, blouses, jackets and coats from Boutique by Jaeger are
still more accessible than the main Jaeger lines, yet at no expense of
quality. Boutique by Jaeger's winter collection includes a wealth of natural
fibres such as silk and wool for a stylish and warm winter.

The coat, that time-honoured Jaeger staple, has metamorphosed into a
fashion phenomenon. Jaeger's Group Chief Executive Belinda Earl remarks: "I
am absolutely delighted to welcome the Boutique by Jaeger woman into the
Jaeger fold. We look forward to responding to her needs, her moods and
insatiable appetite for fashion that we all share."

About House of Fraser:

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning an exciting new chapter in its history. The group has annual sales
in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands
including Jaeger and Radley (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-ShowBrand?brand=Radley&fromBrand=Radley)
and 125,000 individual products.

    House of Fraser media contact:
    Amy Jayne Rountree
    Social Media and Online PR manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)207-003-4096

www.houseoffraser.co.uk

House of Fraser media contact: Amy Jayne Rountree, Social Media and Online PR manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)207-003-4096