House of Fraser Launches Bespoke Men's Shirt Service Online

LONDON, September 17, 2010 - House of Fraser, the premium department store, has introduced its first
bespoke men's shirt service in association with Bivolino. Customers can shop
online and buy tailor-made shirts from Bivolino, a brand renowned for its cut
shirts made from the fine materials.

Bivolino (www.houseoffraser.bivolino.com/) worked closely with
William Morris wallpaper designs, famous for their innovations in printing
and weaving technology, to create fine fabric contrasts for collar and cuffs,
exclusively for House of Fraser customers. A patented biometric sizing
technology, Linosoft, calculates a customer's height, weight and collar size
and allows them to create the perfect bespoke shirt. Bivolino shirts
(www.houseoffraser.bivolino.com/) are delivered within 3 weeks.

A new 3D 'shirt designer' on the House of Fraser website enables
customers to order a custom made-to-measure men's shirt (
www.houseoffraser.bivolino.com/galpage.html) in four easy steps,
choosing the fabric, design, monogram and size.

There is an extensive range of high quality fabrics to suit every taste
and any requirement. Customers can choose from more than 100 fabric options
including non-iron materials, luxury Egyptian cotton, exclusive linens,
liberty flowers and many more. The shirts can be customised and customers can
choose from a variety of unique cuffs and collar types, different pocket
sizes and more. Customers can choose embroidery detailing and decide where
they would like it positioned.

By simply entering a few details about height and weight, Bivolino's
patented biometric sizing technology ensures that the customer receives the
best fit possible for their bespoke, made-to-measure shirt.

House of Fraser's eCommerce director, Peter Callaway, said: "We are
delighted to announce this exciting new partnership with Bivolino. We
constantly strive to go beyond our customers' expectations and Bivolino's
bespoke shirt service will achieve that."

Customers can now order and purchase custom made men's shirts
(www.houseoffraser.co.uk/designer+shirts+for+men/204,default,sc.html)
online with House of Fraser.

About House of Fraser

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning of an exciting new chapter in its history. The group has annual
sales in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space.

    House of Fraser media contact:
    Rea Shahroudi
    Online Acquisitions Manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)20-7003-4102
    www.houseoffraser.co.uk

House of Fraser media contact: Rea Shahroudi, Online Acquisitions Manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)20-7003-4102