Online Bulletin Boards Are a Breakthrough Qualitative Research Method

By Observant Llc, PRNE
Thursday, September 16, 2010

Observant LLC and Philips International Present Findings at ESOMAR

BOSTON, September 17, 2010 - "Online bulletin boards will become one of the preferred qualitative
research methods for reaching a senior management audience," as reported in a
recent publication co-written by Orla McGouran of Philips International,
Penny Mesure European Director of Observant LLC and Dr. Michael Feehan CEO of
Observant LLC.

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The paper, titled "Using Online Bulletin Boards to Develop High Value
Corporate Strategy" was presented by Penny Mesure, at the ESOMAR Congress
2010 in Athens, Greece. The conference was held from September 12, 2010 to
September 14, 2010.

"Online bulletin boards
( are an ideal solution
for exploring the right questions with the right audiences," said Mesure.
This conclusion came from a comprehensive study of a research program
conducted in partnership between Philips International and Observant LLC
which leveraged strategies for online market research
( Mesure states, "In our
work, online bulletin boards proved to be a breakthrough methodology for
connecting with hard-to-reach senior management audiences. They generated the
deep, high-quality feedback needed to drive strategic decisions."

For Philips, the methodology genuinely contributed to valuable input for
their corporate strategic planning initiatives. As a result, online bulletin
boards will be leveraged in a variety of areas to support decision making
across the company. "For Philips this is a research solution that is highly
flexible for internal and external stakeholders, providing high caliber
insights that have driven business decision making," said Orla McGouran of
Philips International.

The paper presented at ESOMAR - "Using Online Bulletin Boards to Develop
High Value Corporate Strategy" - is available for download from the Observant
LLC website (

About Observant LLC

Observant LLC offers a customized full spectrum of research and
consulting services including analytically sophisticated quantitative studies
and best-in-class qualitative research studies. Observant LLC supports its
clients by conducting research worldwide, including established and emerging
markets. Observant LLC principals and personnel have cross-industry
backgrounds in consulting, market research, and public health and have
published extensively on research methods. For more information, or to
contact the firm's partners, please visit:

Emily Rumanek, +1-781-795-0538, erumanek at

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