Hugh Fearnley-Whittingstall Named as Green Champion

LLANELLI, Wales, June 14, 2011 -

A new survey of 350 people by Tata Steel Packaging Recycling has
named Hugh Fearnley-Whittingstall as the top ‘green’ celebrity,
ahead of Jamie Oliver and HRH the Prince of Wales.

Rio Ferdinand, who is developing an eco mansion, and Cornish TV
star Dick Strawbridge were also in the top five.

The survey also looked at awareness of recycling and found that
nearly half (49%) of adults admitted their children know more about
recycling than they do.

In terms of materials which can be recycled, three quarters of
people identified paper as a material they were aware could be
recycled. Steel (30%), plastic (24%) and aluminium (28%) were also
identified.

Nicola Bennett of Tata Steel Packaging Recycling, said: “The
results are testimony the work done by Hugh on sustainable living
and the impact this has had on the public. It’s also no surprise to
see many adults admit children are the future when it comes to
recycling as the average school now recycles 45 kg of waste a year,
compared to a 138 kg per adult. This gap is very small when one
considers the amount of waste an adult creates.

“Many adults identify with recycling products rather than
materials which mean some recyclable products can be put in non
recyclable waste. Steel, for example, takes many forms and your
son’s old bike is just as recyclable as a can of beans. More can be
done to increase awareness of materials rather than just products
as this will help adults follow the lead of children and help
Britain recycle more.”

For more information please contact Jonathan Welsh or Ashley
McKeown on 0161 234 9711 or email
firstname.lastname@eurorscg.com

Top ten UK eco celebs (source, Survey Monkey, May 2011)

1. Hugh Fearnley-Whittingstall
2. Jamie Oliver
3. HRH the Prince of Wales
4. Rio Ferdinand
5. Dick Strawbridge
6. KT Tunstall
7. Anna Ryder Richardson
8. Alex James
9. James Martin
10. Fiona Phillips

Tata Steel Packaging Recycling

Tata Steel Packaging Recycling (TSPR), a subdivision of Tata, is
working hard to promote the recycling of all types of steel
packaging, so that we can keep increasing the amount of steel that
is recycled, help preserve the earth’s natural resources and divert
material from landfill.

Links

www.scrib.org/

"For more information please contact Ashley McKeown on +44(0)161-236-22771"