IdeasByNet Launches new Eco-friendly Xpresso 2 Go Travel Mug

SHEFFIELD, England, August 6, 2010 - IdeasByNet, leading online promotional gifts distributor, has further
extended its environmentally friendly ideals by launching its new Xpresso 2
Go Travel Mug to encourage people to reuse mugs and not use paper mugs.

The new launch forms part of a systematic approach by IdeasByNet to not
only maintain and expand its own green company credentials, but also to
encourage others to embrace more environmentally friendly practices.

Patrick Hathaway, Online Marketing Manager at IdeasByNet commented,
"IdeasByNet is committed to reducing the amount of waste we use, and in
particular we will never send brochures or participate in direct mail
campaigns."

Traditionally, promotional gifts (www.ideasbynet.com/) are
advertised to potential clients through the wide-scale distribution of
brochures and supplementary direct mail programmes, however IdeasByNet is
committed to the reduction of unnecessary waste and has pledged not to
produce brochures nor distribute direct mail in any format.

Some of the green measures employed by the company include the use of the
online store-front which has helped to reduce the company's environmental
footprint, and the implementation of

paperless office practices whenever possible, with all paper for internal
use printed on both sides prior to being recycled. The re-using of boxes,
envelopes and jiffy bags is also encouraged, even when delivering to clients,
and electronic invoicing is constantly encouraged for both clients and
suppliers.

The Xpresso 2 Go Travel Mug forms part of the company's plans to find new
and innovative products that also endorse the green message.

The Xpresso 2 Go promotional mug
(www.ideasbynet.com/mugs-intro.htm) is a double-walled, ceramic travel
mug with a re-sealable, reduced spill, silicone lid that is designed as a
practical and eco friendly alternative to replace the throwaway paper coffee
mugs which are traditionally used by coffee shops.

About Ideasbynet:

Ideasbynet is part of a marketing services group formed in 1985 that has
evolved to become the market leaders and one of the UK's most trusted names
for promotional eco gifts
(www.ideasbynet.com/recycled_environmentally_friendly_promotional_products.htm),
promotional pens (www.ideasbynet.com/pens-and-writing-intro-page.htm)
and other branded promotional products.

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this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

Ideasbynet.com was the first UK company to make business gifts and
promotional products instantly more accessible over the internet. With
Ideasbynet, one hour quotations, product availability, free virtual samples
and professional design services, are only a click away.

Strenuous efforts are made to ensure all products promoted on the website
are manufactured in an ethical and fair way. Wherever possible, it is
Ideasbynet's policy to favour promotional products manufactured using
environmentally responsible techniques and utilising re-cycleable materials.

    PR contact:
    Patrick Hathaway
    Online Marketing Manager
    Ideasbynet
    King's Croft
    Savage Lane
    Dore
    Sheffield
    S17 3GW
    +44(0)114-262-2050
    www.ideasbynet.com

PR contact: Patrick Hathaway, Online Marketing Manager, Ideasbynet, King's Croft, Savage Lane, Dore, Sheffield, S17 3GW, +44(0)114-262-2050