IndiaMART.com Furthers SMEs' Interest at 6th TiE Entrepreneurial Summit 2010

Associates With the Summit as the SME Knowledge Partner

NEW DELHI, December 27, 2010 - In yet another strong move towards bolstering the SME (Small and Medium
Enterprise) ecosystem in the country, IndiaMART.com made an ardent
participation in the '6th TiE Entrepreneurial Summit 2010' held from December
21- 23, 2010 in New Delhi. The company associated with the Summit as the SME
Knowledge Partner and also partnered for the session 'Brick by Brick -
Touching a Billion Lives'.

While Day 1 of the Summit started with an inspiring inaugural speech from
the Nobel Laureate, Professor Amartya Sen, who reminded the entrepreneurs of
the responsibility towards the society, Day 2 hosted various interesting
sessions for the SMEs. These included 'Technology for SMEs', 'Finance for
SMEs', 'Start Small, Think Big', among others. Mr. Dinesh Agarwal, Founder
and CEO, IndiaMART.com, chaired the discussion on 'Technology for SMEs' which
had speaker representations from eProcBay and global technology giants
Microsoft and Google.

The session commenced with Mr. Dinesh Agarwal stressing on the benefits
of technology to the SME sector and highlighting how technology can help the
SMEs grow beyond their realms. He said, "SMEs need simple format applications
and we need to come up with customized tools for them. If we see, in the last
five years, various free tools and applications have come up for them. In
fact, we launched a book 'Free for SMEs' specifically on this in association
with IAMAI." He called in for efforts from the corporates to invest their
time in understanding the needs of the SMEs' businesses and accordingly
develop applications which are in sync with their requirements.

The representatives from technology giants elaborated on the initiatives
taken by their companies to help the SMEs. Elucidating on the steps taken by
Microsoft, Mr. Tarun Malik, proclaimed, "As an organisation, we go beyond
technology. We have launched Rural Innovation Fund, etc. to provide support
to SMEs through our partners." Throwing light on the innovations by eProcBay,
Mr. Rajiv Gupta, said, "We have created a delivery model which can help SMEs
deploy products very easily." He also emphasized on the need to handhold the
SMEs to make them aware about the use and benefits of technological
applications available. Mr. Pradeep Agarwal shared that at Google, they walk
in as a partner with SMEs and also add value by offering to market them.

There was a volley of questions from the audience keen to get solutions
from the masterminds. One such question came from Mr. Ashish, owner of a home
textile business, who asked for suggestions on the applications which can
solve his issues related to costing and procurement. To this, Mr. Rajeev
Gupta advised on the use of a dynamic platform like eProcBay. On being asked
for top three technologies for SMEs, Mr. Dinesh Agarwal replied that it is
important to identify technologies that help in overall SME Marketing, HR
management, Finance & Accounting and Production & Administration.

Day 3 had a high-profile keynote panel wherein Ms. Shaili Chopra, Senior
Editor of ET Now quizzed Mr. Raman Roy, CMD, Quattro, Mr. Shivinder Singh,
MD, Fortis Healthcare, etc. It also had significant sessions for SMEs such as
'Reach & Engage: New Wave of Marketing' wherein Mr. Pankaj Agarwal,
Co-founder, ClickIndia.com informed that his company is a marketplace where
buyers and sellers meet; potential buyers are brought in reach of users with
minimal cost; marketing costs are reduced for SMEs. Another speaker Mr. Arun
Kharat, Director, Wings Travel, highlighted how important online presence is
to get more business for which he liasioned with IndiaMART.com. On their
recent marketing strategy, he said, "We are using the green message for our
marketing. We are working towards this by using green fuel, encouraging car
pools and online marketing." Google's Mr. Gautam Gandhi emphasised on
adopting online advertising as it is the most effective medium.

The focus of the Summit this year was on enterprising India. The
three-day annual conference was a platform for budding entrepreneurs to get
lessons from industry leaders such as Mr. Shiv Nadar, Chairman and Chief
Strategy Officer, HCL Technologies, and many others. The Summit also hosted
sessions on Fortune at the Bottom of the Pyramid; Global Challenges to Make
the World More Inclusive in the Next Decade; Telecom: Beyond 2010 Surge or
New Technologies along with many others. Entrepreneurs from other countries
such as Zohar Zisapeland, Chairman, RAD Data Communications, also shared
their entrepreneurial experiences.

About IndiaMART.com

IndiaMART.com is India's largest online B2B marketplace connecting global
buyers with suppliers through business directories, online product catalogs,
buy-sell offers, industry specific marketplaces, printed media and trade
shows participation.

Founded in 1996 by Mr. Dinesh Agarwal (CEO), the company has a pan-India
presence in over 100 cities. With over 2400 employees located across 55
offices in the country, IndiaMART.com offers an extensive range of value-
added products and services to its 1 million registered members and nearly 5
million global buyers across various industries and verticals.

IndiaMART.com has won numerous awards over the years and has been widely
covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld,
Economic Times, Financial Express, etc for its pioneering role in promoting
SME business in the country. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit:
www.indiamart.com/press-section

    Media Contacts

    Pawandeep Kaur
    Manager - PR
    T: +91-120-3911000
    F: +91-120-2424943
    E:pr@indiamart.com

Media Contacts: Pawandeep Kaur, Manager - PR, T: +91-120-3911000, F: +91-120-2424943, E:pr at indiamart.com