deCarta Prepares for Expansion with New Funding Round

By Decarta Inc., PRNE
Tuesday, December 21, 2010

$9.4M venture round will fund growth in Location Services market

SAN JOSE, California, December 22, 2010 - deCarta, Inc., a leading provider of location based services platform and
applications, announced the close of a $9.4M Series D round of financing this
quarter in which all of deCarta's existing major investors participated. The
funds will be used to accelerate the company's growth in local search, and
location services in the fast growing mobile market, including the roll-out
of the recently announced deCarta MapSearch offerings.

deCarta's growth is being driven by the accelerating adoption of
location-based services among Mobile Network Operators, Mobile Handset OEM's
and Local Search providers. Location services such as local search,
integrated with on-line maps, provide these companies with new sources of
revenue from subscriptions as well as from location-based advertising.
Location services are also a critical part of a core offering for any
application developer environment.

deCarta's solutions enable customers to offer their own set of local
search and location services under their own brand with customized content
and applications to fit their audience or geography - thereby retaining
customer ownership and monetization opportunities, rather than conceding
those opportunities to Internet Service Providers such as Google or Bing.

In October, deCarta announced major extensions to its MapSearch local
search platform and its MapSearch mobile application. It also recently
announced significant customer adoption including Samsung, Opera Software,
Telstra/Sensis and SingTel/Optus in addition to T-Mobile, announced the
previous year. In October, deCarta also announced it had been selected by IBM
to partner on providing location services as part of IBM's new CSP2 Cloud
Computing offering.

"Location services have become a necessary and critical part of any
mobile offering, and deCarta is well positioned to serve our partners with
solutions that enable them to capitalize on their large consumer positions,
brand and content," said J. Kim Fennell, CEO of deCarta. "This financing
round gives us expansion capital to capture these opportunities with
investments in marketing, sales and engineering."

For more information on deCarta, please visit

Honcho PR, Amanda Slayton-Joslin, amanda at, +44(0)7774-601059

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