to Focus on Addressing Buyers’ Requirements in its Next Brand Campaign

Thursday, June 16, 2011

NEW DELHI, June 17, 2011 -

  • Slated to start in July, brand campaign to assist buyers in
    locating right suppliers with right products on
  • Nationwide campaign to span across print, online, radio
    & outdoor media

Early this year, benefits of going online were brought to the
shores of micro, small and medium sized suppliers for their
business growth through’s brand awareness
campaign. India’s largest online B2B marketplace now brings the
focus towards buyers and pushes them to utilise the online platform
for their buying requirements in its next campaign kicking off in
July 2011. During the one-month period, the campaign will reach out
to buyers across the country through print, online, radio and
outdoor media.

Building upon the company’s aim to bridge the gap between buyers
and suppliers, the campaign will emphasize on how buyers can
utilise the B2B portal to connect with a plethora of qualified
suppliers for their buying requirements.

Sharing his perspective on the upcoming brand campaign, Mr.
Dinesh Agarwal, Founder & CEO,
, said,
“Through our initiatives, we have always tried to reach out to key
stakeholders of the SME ecosystem in our country. The new brand
campaign will take this quest to buyers and seek to empower them
with the advantages of buying online.”

The campaign will be rolled-out across the country in the first
week of July. It will cover leading newspapers such as Times of
India, Hindustan Times, Mint and also go live on well-known radio
stations like Radio Mirchi in 15 different cities. Taking cue from
the successful performance of outdoor branding in the last
campaign, IndiaMART hoardings and billboards will be placed at key
locations in Delhi and Mumbai showcasing how buyers have been able
to find quality products and credible suppliers through the
marketplace. The campaign will also utilise online media in a major


About is India’s largest online B2B marketplace for Small
& Medium Size Businesses, connecting global buyers with
suppliers. The company offers a platform & tools to over 1
million suppliers to generate business leads from over 5 million
buyers, who use the platform to find reliable & competitive
suppliers. The company has over 4000 employees located across 75
offices in the country. Its existing investors include Intel
Capital and Bennett, Coleman & Co. Ltd.

Products & Services offers products that enable small & medium size
businesses generate business leads (online catalogs/store-fronts),
establish their credibility (third party verified trust profile)
and use business information (finance, news, trade shows, tenders)
for their business promotion.

For more information, please visit: href="">

Media Contacts
Pawandeep Kaur
Manager - Corporate Communication
T: +(91)-(120)-3997600
F: +(91)-0120-3997666
E: href="">


will not be displayed