Informex Latin America to Launch in August, 2010

PRINCETON, New Jersey -

- The inaugural Latin American chemical educational and networking event August 23-24 in Sao Paulo, Brazil

Informex, the leading meeting place for buyers and sellers of high-value chemistry for a broad range of applications, today announced the launch of its Latin American event, which will be comprised of chemical solutions and innovations from all over the world at a single location.

This educational and networking event scheduled for August 23-24, 2010 in Sao Paulo’s Amcham Convention Center will include an international congress and tabletop exhibition — uniting more than 1500 professionals, including exhibitors, visitors and congress participants.

With Latin America experiencing its longest period of sustained growth in more than a generation, the industrial/specialty chemical products sector continues to see significant growth despite the economic downturn. In Brazil alone, the chemical industry’s net sales in 2008 exceeded US$120 billion: 50% of which represented industrial chemicals, 14% in pharmaceutical products, with remaining segments (paints, coatings, cosmetics, perfumes, crops/fertilizers) totaling 36%.

These specialty sectors are the focus of Informex Latin America, with select segments hosting pavilions to further highlight particular products, ingredients and raw materials; sectors include:

Agrochemicals - with a special “Crop Production” pavilion

Industrial Chemicals - adhesives, resins, electronics, fuels, lubricants, paints, coatings, photographic, film, plastics, polymers, textiles and water treatment

Consumer Chemicals - cosmetics, personal care, flavors, fragrances, food, beverage, soaps and detergents

In addition to Sao Paulo being the business capital of Latin America with more than 17 million inhabitants and a modern infrastructure, there were several factors that lead Informex management to conclude that Brazil should be the chosen venue, including:

- Boasting one of the fastest growing economies in the world, Brazil is rebounding from the global economic downturn along with China and India. - According to the International Monetary Fund, Brazil is the fifth largest country in the world by both population and area has the eighth highest gross domestic product on a purchasing power parity basis. - Brazil is the largest producer of ethanol in the world, with sugarcane as its source. - The Brazilian Institute of Geography & Statistics (IBGE) estimates that there are approximately 5, 500 chemical companies operating in the country representing 1,096 chemical industries; 604 are located in the state of Sao Paulo.

“Informex will bring together purchasers and producers of fine, specialty and custom chemicals and technologies in a comfortable networking environment. Launching in Latin America provides opportunity for suppliers to showcase their products and solutions in a growing region and be an invaluable opportunity to meet new clients,” said Jennifer Jessup, Business Director, UBM. “Our goal is to have this be the essential event for the specialty chemical industry in Brazil.”

For complete details on the event, visit www.informexlatam.com.br ; for exhibitor information, please contact Devin Hader, +1-609-759-4707 or devin.hader@ubm.com.

Organized by UBM International Media, Informex is the leading meeting place for buyers and sellers of high-value chemistry for a broad range of applications. As the leading fine chemical tradeshow in the United States, InformexUSA has been a marketplace for networking and doing business in the fine, custom and specialty chemical manufacturing industry for more than 25 years. For more information, visit www.informex.com.

UBM International Media is a wholly owned subsidiary of United Business Media plc (LSE: UBM) a leading provider of business information services to the maritime, travel, fashion, technology, healthcare, media, and property industries. UBM offers services in trade shows, online, news distribution, and publishing to customers across the globe. UBM was the first international organizer to establish an office in Brazil in 1994. Since then it has developed and organized more than 80 events for various markets such as food, pharmaceuticals, cosmetics, building, IT and transport. The UBM Brazil calendar includes the following events: Hi South America Summit, Fi South America, CPhI South America, Informex Latin America, Intermodal South America, ONG Brazil and Busworld South America. For more information, go to www.unitedbusinessmedia.com.

Contact: Jennifer Jessup Business Director UBM International Media +1-609-759-4707 jennifer.jessup@ubm.com

Source: Informex

Jennifer Jessup, Business Director, UBM International Media, +1-609-759-4707, jennifer.jessup at ubm.com