InformexUSA Announces Increase in Exhibitor Bookings for New Orleans 2012 Event

By Informex, PRNE
Monday, May 2, 2011

PRINCETON, New Jersey, May 3, 2011 - Informex, the leading meeting place for buyers and sellers of high-value
chemistry for a broad range of applications, today announced an increase in
exhibitor booking levels for the 28th installment of the event, which will
take place at the Morial Convention Center in New Orleans from February
14-17th 2012
. There are already 289 confirmed exhibitors for the 2012 event,
which is a 7.4% increase year over year. Fifteen of these exhibitors are
either new or have increased their booth space for next year's show, with the
largest exhibitors including Albemarle, AMRI, WeylChem, BASF, Evonik Degussa,
DSM, Johnson Matthey and FutureFuel.

Successful features from previous years will return in 2012, such as the
Profiles in Sustainability Awards, which are now in their 3rd year, and the
Chemistry Innovations Poster Pavilion, which was introduced in 2011. The
Profiles in Sustainability Awards continue to gain traction as the chemical
industry is seeing a drastic shift towards green chemistry. The Awards are
designed to support new innovations that are not only sustainable, but also
feasible on a commercial scale. The Chemistry Innovations Poster Pavilion
offers a channel for both exhibitors and non-exhibitors to display their
latest innovations, new products, technologies and services directly to
influential industry players.

"Informex aims to keep a fresh perspective on what will be most
beneficial to our visitors," noted Jennifer Jessup, Global Brand Director for
Informex. "By paying close attention to the market and to visitor and
exhibitor feedback, we are able to identify what features we should continue
and where we should try something different. Our 2011 visitor survey
indicated that 85% planned to return in 2012. While we are obviously
delighted when we receive feedback of this nature, we know that that we must
continue to deliver an event that surpasses visitor expectations and adapt
content according to market demands."

Part of the success at InformexUSA can be largely attributed to the
opportunities for networking that are facilitated throughout the event.
Visitors agree that this is often the best way to make connections during the
event. As Gary Darkens, Director of New Business Development at Bayer
Cropscience LP commented, "[Informex is] an exciting opportunity to meet with
suppliers, distributors, customers and competitors under one roof in a
business focused environment. [It is] a must for understanding market
dynamics and efficiently networking with industry professionals over the
course of days that would otherwise take months." This type of feedback has
supported the return of features like the Speed Networking Sessions which
were introduced in North Carolina in 2011, as well as the many networking
receptions that are hosted for visitors. As usual, InformexUSA will kick off
with a welcome reception, which will once again be hosted by Dixie Chemical,
and an additional exhibitor reception will be added to the line-up for 2012.

Also new for 2012, InformexUSA will introduce a new format for the
popular conference programs as a pre-show series which visitors can attend on
Monday, February 13, 2012.

For further information on InformexUSA and online registration please

UBM Live is a wholly owned subsidiary of United Business Media plc (LSE:
UBM) a leading provider of business information services to the maritime,
travel, fashion, technology, healthcare, media, and property industries. UBM
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efficiently. For more information, go to

About Informex: Organized by UBM Live, Informex is the leading meeting
place for buyers and sellers of high-value chemistry for a broad range of
applications. As the premier, must-attend, event for the chemical industry
for the past 27 years, Informex is a marketplace for networking and doing
business in the fine, custom and specialty chemical manufacturing industry.
The show traces its origin to a group of members from the Society of Chemical
Manufacturers and Associates (SOCMA) who were looking for an annual place to
meet and do business. Each year the event brings together an international
mix of more than 4,000 fine and specialty chemicals professionals and 500
exhibitors for the all encompassing, 4 day event.

Jennifer Jessup, Global Brand Director, UBM Live, +1-609-759-4707, jennifer.jessup at; Impress Public Relations: Richard Kerns, +44(0)161-728-5880, richard at, or Beth Willers, +1-503-928-7828, beth at

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