Innovative Beverage Group CEO, Peter Bianchi to Speak at International Beverage Industry Event in Istanbul, Turkey

HOUSTON, February 5 - Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced
today that Peter Bianchi, CEO and creator of drank(TM), the world's first
Extreme Relaxation(TM) beverage, will address soft drink industry leaders at
the InnoBev 6th Global Soft Drink Congress
(www.zenithinternational.com/pdf/events/gsdc10_programme.pdf), March 9
- 11, 2010 in Istanbul, Turkey.

(Logo: www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Bianchi, a sought-out industry guru and renowned innovator in the United
States beverage industry, will host a session entitled "Health Through
Science: Drank For Relaxation" on March 11, 2010. During his presentation,
Bianchi will discuss innovation in the functional beverage category and the
driving forces behind the relaxation beverage trend.

With appearances in trend-setting music videos on MTV, BET and VH1; on
national television shows including The Tonight Show, Good Morning America
and The Today Show; and coverage from Time Magazine and The Wall Street
Journal, his proprietary product drank(TM) has become the Extreme
Relaxation(TM) beverage of choice in the United States. By achieving
explosive consumer reactions from various market segments, Bianchi is
credited for having transformed the relaxation beverage category from a
passing fad to a top national trend and pop-culture phenomenon with a product
that has a personality that is as multi-faceted and colorful as its creator.
He will share drank(TM)'s story - from its conception to its current
success - with beverage industry leaders from across the globe.

The conference attracts established leaders from around the world and
will highlight the challenges facing the soft drink industry by providing
several workshops and briefings focusing on beverage sustainability, health
benefits and industry news, global growth, and green innovation. Conference
speakers include Michael A. O'Neill, CEO of Coca-Cola Icecek, Turkey, Umran
Beba, Region President, South East Europe for PepsiCo, International, Chris
McCann, ES Country Manager - UK for Wal-Mart Global Procurement, Scott
Henderson President of 5 Hour Energy, and a host of others.

"We are thrilled to have the opportunity to participate alongside dynamic
industry leaders from Coca-Cola, Pepsi, Wal-Mart and other beverage experts
from around the world," said Peter Bianchi, CEO of Innovative Beverage Group.
"drank's(TM) popularity has catapulted it to the forefront of pop-culture in
the United States. Having been invited to present at this international event
speaks volumes to our ability to capture the attention of an international
audience and gain worldwide exposure."

drank(TM) is the antithesis of the herd of energy drinks crowding the
functional beverage sector. With a slogan of "slow your roll(TM)," this
lightly carbonated relaxation beverage is infused with melatonin, valerian
root and rose hips to provide a relaxing effect for consumers. Since
launching drank(TM) in select U.S. markets in early 2008, it has quickly
become the go-to beverage for people looking to relax their mind and body.

"We recently announced that drank(TM) is launching in Canada and has
received tremendous, positive feedback from consumers who had been hearing
about the product and looking forward to trying it," added Bianchi. "We now
look forward to introducing drank(TM) to consumers in more countries across
the world and believe that participating in this conference will help us
reach market leaders and distributors on a global level. This is just one of
the many steps we are taking to make drank(TM) the international relaxation
beverage of choice."

InnoBev Global Soft Drink Congress is a unique opportunity for industry
leaders and investors to take a farsighted look into future opportunities.
Conference attendees will also gain a complete overview of the latest trends
and developments from top companies around the world, while allowing
extensive time for informal contact and discussion with industry leaders. The
conference will take place Tuesday, March 9, through Thursday, March 11,
2010. For more information, please visit Zenith International or InnovBev
Global Soft Drink Congress at: www.zenithinternational.com.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation
headquartered in Houston, Texas that engages in the distribution and
wholesale of products in the New Age beverage category. The company recently
launched its first proprietary product drank(TM). Dubbed the world's first
Extreme Relaxation(TM) beverage, drank(TM) was created to induce a natural
calming and soothing effect when consumed. drank(TM) is a lightly carbonated
grape flavored beverage formulated with natural calming agents including
melatonin, rose hips, and valerian root. drank(TM) is sold in prominent
purple, signature 16 ounce cans bearing the slogan "slow your roll(TM)" and
is available in convenience and grocery outlets in a growing number of
regions throughout the United States. Innovative Beverage Group began
operations as a distributor for well-known national brands of beverage
products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona
Ice tea, and Volvic Water. Although the company continues to distribute many
of these well known brands in the greater Houston area, the expansion of
Innovative proprietary product division has become foremost in their business
model. Recent corporate strategies have been focused on the marketing and
distribution of drank(TM) to accommodate the growing demand for the product.
Innovative Beverage Group is also currently working to add additional
proprietary products to its line that will complement drank(TM) and provide
consumers with an array of new and unique concepts in the New Age beverage
category.

All company and/or product names are trademarks and/or registered
trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain
statements contained in press releases and periodic reports issued by
Innovative Beverage Group, Inc., (the "Company"), as well as those contained
herein, that are not historical facts are "forward-looking" statements within
the meaning of Section 21E of the Securities and Exchange Act of 1934, and
because such statements involve risks and uncertainties, actual results may
differ materially from those expressed or implied by such forward-looking
statements. Forward-looking statements, including those in Management's
Discussion and Analysis, are statements regarding the intent, belief, or
current expectations, estimates, or projections of the Company, its
directors, or its officers about the Company and the industry in which it
operates and are based on assumptions made by management. Forward-looking
statements include without limitation statements regarding: (a) the Company's
strategies regarding growth and business expansion, including future
acquisitions; (b) the Company's financing plans; (c) trends affecting the
Company's financial condition or results of operations; (d) the Company's
ability to continue to control costs and to meet its liquidity and other
financing needs; (e) the declaration and payment of dividends; and (f) the
Company's ability to respond to changes in customer demand and regulations.
Although the Company believes that its expectations are based on reasonable
assumptions, it can give no assurance that the anticipated results will
occur. When issued in this report, the words "expects," "anticipates,"
"intends," "plans," "believes," "seeks," "estimates," and similar expressions
are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information
contact Beckerman at +1-201-465-8008 or email drankpr@beckermanpr.com

Eric Fischgrund, Beckerman, +1-201-465-8008, drankpr at beckermanpr.com