Inside The Experience - AdderLink Infinity

Adder Creates Global Integration Specialists to Oversee Next Generation Media Networks

CAMBRIDGE, England, January 6, 2011 - Adder (www.adder.com), the experts in connectivity solutions,
deliver in-depth training to an expert audience of I.T. and A/V
professionals. The Adder I.T.E. (Inside The Experience) training event was
designed to give distributors and integrators the knowledge to specify and
integrate AdderLink Infinity systems into the real world. This first event
was held at the Imperial War Museum in Duxford and will continue to tour
around the world throughout 2011.

The intensive training program was designed to equip a handpicked group
of industry professionals with the tools and knowledge needed to specify the
product range into potentially complex installations. The course content
covered intensive IP network training and how AdderLink Infinity takes
advantage of the network. Adder Product Manager - John Halksworth commented,
"Installation and integration of the product is very straightforward with
auto discovery of devices, but the additional knowledge attendees gained will
help position them as the 'go to' people for new projects."

The key to AdderLink Infinity's broad and varied adoption is its
flexibility. Depending how you configure your IP network, AdderLink Infinity
can be used as a point-to-point extender, KVM switch or as a Matrix. Modern
network switches will deliver the capability to run a 48×48 matrix with DVI,
USB, RS232 and Audio on all ports. Furthermore, as an IP based matrix switch,
AdderLink Infinity gives you almost unlimited extension possibilities.

Sales Director - Simon Clew commented, "Infinity's first year of sales
have been quite astounding; we have seen the technology adopted by industries
which demand absolute quality for applications which require absolute
flexibility. We have seen this technology specified into some really large
projects and in A.I.M. we have delivered a user friendly technology to manage
this from administrator level to media network user. I really couldn't be any
more delighted."

More information on AdderLink Infinity can be found at
www.adder.com and to find out when the next I.T.E. Infinity training
event will happen near you, contact your local Adder Technology office.

About Adder

Adder is a leading developer and thought leader in connectivity solutions.
Adder's media networks, extenders and keyboard, mouse and video switch
solutions enable the control and distribution of IT systems around the world.
The company distributes its products in more than 60 countries through a
network of distributors, resellers and OEMs. Adder has offices in the United
States, United Kingdom, Germany, the Netherlands, Sweden, Shanghai and
Singapore. Visit www.adder.com.

    PR Contacts

    USA
    Heather Santos
    Adder Corporation
    US.PR@adder.com
    Telephone: +1-888-932-3337

    EMEA
    Jamie Shepperd
    Adder Technology
    EMEA.PR@adder.com
    Telephone: +44(0)1954-780044

    Asia Pacific
    CH Leong
    Adder Asia
    APAC.PR@adder.com
    Telephone: +65-6288-5767

PR Contacts: USA, Heather Santos, Adder Corporation, US.PR at adder.com, Telephone: +1-888-932-3337; EMEA, Jamie Shepperd, Adder Technology, EMEA.PR at adder.com, Telephone: +44-(0)1954-780044; Asia Pacific, CH Leong, Adder Asia, APAC.PR at adder.com, Telephone: +65-6288-5767