Renowned Yoga Gear Now Available Direct to European Consumers at

By Manduka, PRNE
Wednesday, January 5, 2011

Manduka Aims to Unite Global Yoga Community with Opening of Its First European Office-Making its Technical, Innovative and Purpose-driven Yoga Products Accessible to European Enthusiasts

LOS ANGELES, and VILVOORDE, Belgium, January 6, 2011 - Manduka, purveyor of high performance yoga gear and the #1 choice of yoga
teachers worldwide, announced today its availability to European
practitioners following the opening of its first European warehouse, located
in Vilvoorde, Belgium in October. Providing yoga enthusiasts with convenient
access to the company's family of high quality, environmentally friendly yoga
products, Manduka's European expansion will support its global brand, driving
forward the growing movement of yoga In Europe.

Available now direct to consumers in addition to yoga studios and
specialty retailers throughout Europe, Manduka's full line of the highest
quality yoga gear is now easily accessible to European practitioners,
inspiring their daily yoga practice. Manduka hopes that its innovative,
thoughtfully designed and consciously made gear will steer buyers away from
waste-producing products while building a community based on sustainability.
For Manduka, each detail, in every product is a conscious decision. From yoga
bags constructed from recycled polyester fabrics and zippers made from
recycled plastic bottles to its eKO line of yoga mats produced using
biodegradable rubber sustainably harvested from rubber trees with no toxic
glues. Designed to last a lifetime, the PRO Series mats-made in
Germany–minimize impact on the environment and ensure years of superior
practice and are the only mats on the market with a lifetime guarantee.
Manduka's collection of yoga props are developed using materials including
sustainable cork, natural unbleached cotton, and recycled wool fibers.

"We are extremely excited to be available for the first time direct to
practitioners in the European market," said Manduka CEO, Sky Meltzer. "Our
goal with the expansion is to unite the global Manduka community, uncovering
and connecting our supporters in Europe and beyond. For years our customers
abroad have been limited by access to Manduka products. Now, we are making
our high quality, sustainable, innovative yoga gear more available to the
rest of the world."

Overseen by Manduka's European business manager and yoga industry
veteran, Bruno De Muynck, the new offices will provide European yoga
teachers, studios and students with more affordable access to Manduka
products without the obstacles of excessive shipping and import duties from
their main headquarters in Los Angeles. Available for purchase in local
retailers and online with easy Euro conversion, Manduka aims to spread its
popularity as provider of the most innovative yoga products on the market to
the millions of people practicing in Europe.

"Yoga was a practice embraced by Europeans long before it became popular
in America," said Manduka European Manager, Bruno De Muynck. "However, there
has been a void in the European market for a yoga gear company that provides
top of the line, eco-conscious, one of a kind products. Manduka's presence
here will help fill this void and give European yogis, new and old alike,
access to practice transforming gear."

Manduka's mission to create purposeful designs that help improve the
overall yoga experience has resulted in a line of mats, towels, bags, props,
washes and accessories that remain unmatched in the marketplace.

For more information, please visit: , join us
on Facebook at: or follow us @MandukaYoga

About Manduka

Founded in 1997, Manduka was built on the simple idea that a better yoga
mat can make a world of difference. Manduka strives to support and enrich the
yoga community by providing premium quality mats and products while
respecting employees, customers, materials, and the environment. Created for
and by yoga enthusiasts, Manduka's technical and purpose-driven product
designs meet and often exceed the distinct needs of all practitioners. Today
Manduka's products, which include yoga mats, towels, yoga straps, water
bottles, and bags, are sold in more than 35 countries around the world. Not
only focusing on superior design, Manduka also promotes their ethos of
quality, thoughtfulness and sustainability in all realms of their business.

Marci Mollins of Saeger Media Group, +1-310-464-0887, marci at, for Manduka

will not be displayed