Interflora Wins Gold at Chelsea for Floral Design Exhibit

LONDON, May 26, 2010 - Interflora's Floral Design Exhibit at the RHS Chelsea Flower Show
has been awarded a Gold medal, in recognition of its outstanding creativity
and artistic construction.

Entitled 'Progression', it is a representation of the creativity
and expertise demonstrated by the 1,900 Interflora florists across the UK and
Ireland.

Award-winning Interflora (www.interflora.co.uk/) florist
David Ragg has been the driving force behind 'Progression'. He comments: "I
am delighted with the Gold medal and it is a testament to the hard work of
the whole team. Our original concept was created to convey a love for change
and the joy of embracing it and moving forward. This positive approach not
only represents Interflora's outlook today, but is a symbol of national
optimism in a changing society."

'Progression' is a 3m tall contemporary design installation
featuring spheres created from a variety of flowers including hydrangeas,
roses and carnations.

Interflora's design credentials are also strengthened by six
other medals awarded to its florists for the RHS Chelsea Florist of the Year
Awards. Clare Allen of Skipps Florist (Gold), Catherine Date of Trugs Florist
(Silver Gilt Grenfell), Tracey Griffin of Sandra's Florist (Silver Gilt
Grenfell), Neil Whittaker of Design Element (Bronze Grenfell) and Sarah
Horne, Sarah Horne Flowers (Bronze Grenfell).

Rhys Hughes, President of Interflora, added: "Recognition by the
RHS Chelsea Flower Show for both 'Progression' and our individual florists
shows that Interflora has real expertise and flair for design; each and every
one of our florists can create something truly spectacular.

"Every now and then we like to push the boundaries and test
people's perceptions of a brand that is now as much a part of British
heritage as the RHS Chelsea Flower Show itself."

'Progression' can be seen in the Great Pavilion at The RHS
Chelsea Flower Show until Saturday 29th May. For more information visit
www.interflora.co.uk or call 0800-43-43-43, to see exclusive
interviews with David Ragg go to the Interflora (
blog.interflora.co.uk/) blog.

Notes:

    - In 2010 Interflora was once again voted as one of the UK's top 150
      consumer Superbrands.

    - Omnibus research demonstrates a spontaneous brand awareness of 78%,
      which Interflora is hugely proud of (the closest competitor at 14%).*

    - Interflora remains the UK's most liked flower delivery company at 43%,
      an increase on 2009 (the closest competitor at 7%).*

* Omnibus Survey April 2010

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For further information contact Interflora Press Office
+44(0)800-542-1891 press.enquiries@interflora.co.uk.

For further information contact Interflora Press Office +44(0)800-542-1891 press.enquiries at interflora.co.uk.