Internet World and Technology for Marketing & Advertising Develop Conference Looking At How Companies Are Turning Twitter ‘Hype’ Into Cash

LONDON - With the Twitter population topping six million, a 600% increase in the last 12 months, Twitter is the hottest social media tool for individuals and companies alike. Internet World (IW) and Technology for Marketing & Advertising (TFM&A) have developed this unique conference to look beyond the hype of Twitter and provide practical guidance for all digital marketing, online sales and customer experience managers on how to deliver ROI on Twitter activity.

Twitter is already being actively used for competitive advantage in the US. A broad range of UK industries such as tourism, utilities, charities, media, music, retail and more are now starting to discover how they too can use this free-of-charge tool for optimum benefit.

‘Harnessing the Power of Twitter’ will open with a compelling keynote from well renowned social media expert Vikki Chowney, Consultant at Six Degrees and Technology Blogger. Chowney will give delegates a quick guide to the rapid evolution of micro-blogging and share her vision for where the phenomenon of Twitter is headed.

‘@ USA’ is the focus of the second presentation, providing unique insights from one of the Twitter pioneers in the US - PR Newswire. Vicky Harres Akers, Director of Audience Development, will provide hands-on advice on Twitter etiquette and best practice, sharing essential do’s and don’ts.

The conference will then move on to hear case studies from some of the UK’s hot companies in the Twitter space. Hear how Twitter is being used in a big way to relaunch ‘recession casualty’ Woolworths as a purely online brand. Johnny Spindler, Head of Digital Brand for Woolworths.co.uk will help delegates navigate the fundamentals on how to move beyond registering for a Twitter account, and getting your strategy off the ground.

Not only can Twitter be a compelling sales tool, it can also be a great listening tool, helping organisations discover what customers of the public really think of them. With the Government in the spotlight, the conference will hear from 10 Downing Street’s Managing Editor of Digital Communications, Ian Green who will demonstrate the power of Twitter as a listening tool.

The conference will also hear how to build an engaging Twitter feed with top tips on how to get the most out of 140 words. For total Twitter newbies the programme also features a jargon busting session focusing on all of the technical aspects of Twitter from tweets to #tags.

To sum up the day, the conference closes with a big debate to answer the overriding question — how can you actually make money from Twitter? The panel will be formed of speakers from the day as well as contributions from Telegraph Business Club and Alicia Navarro, Founder & CEO of Skimbit. Navarro has recently been hailed as the UK’s first entrepreneur to be making money from Twitter, and is set-up to be a fine panellist.

Harnessing the Power of Twitter: How to maximise return on tweets will take place at The Cumberland Hotel in London on Tuesday, 23 June 2009. For more information and to secure your place, visit the conference website at www.iw-twitter.co.uk, or contact customer services on +44-(0)20-7921-8039. If you’re a blogger and interested in earning yourself a free place, check out how on the event website.

About the conference organisers

Internet World is Europe’s longest running, best attended and biggest event for digital marketing and online business; Technology for Marketing & Advertising is the UK’s only integrated marketing-solutions event for marketing, media and advertising professionals. This is the third in a series of conferences being hosted by IW and TFM&A. Working with a specialist conference team and responding to market information needs, these conferences attract big brand audiences including the BBC, Channel 4, Clinique, GlaxoSmithKline, KPMG, Microsoft, Procter & Gamble, UNICEF, Unilever and Visa Europe.

Source: Internet World

Tom Henningsen, +44-207-955-3788, tom.henningsen at ubm.com