Intuit Implements Oracle Application Integration Architecture to Help Improve Cross-Selling and Customer Experience

Wednesday, October 5, 2011

Simultaneous Deployment of Oracle AIA Foundation Pack, Six Oracle PIPs and Oracle SOA Suite Consolidates More Than 35 Disparate Applications


News Facts

Intuit Inc, a leading provider of business and financial management software solutions, including QuickBooks®, Quicken®,, and TurboTax®, adopted Oracle Application Integration Architecture (AIA) Foundation Pack, Oracle SOA Suite, and six Oracle Process Integration Packs (PIPs) to integrate more than 35 diverse applications across the organization.
Like many large organizations, Intuit faced the challenge of desktop software silos that hindered core goals of improvements to cross-selling of products and services, customer privacy and preference, convergence of the customer data experience and increased overall customer satisfaction.
Oracle AIA Foundation Pack and PIPs enabled Intuit to integrate diverse applications spanning CRM, finance, ecommerce, billing and revenue management and other systems into a process-driven business architecture capable of addressing Software-as-a-Service (SaaS) licensing and provisioning that met and exceeded the company’s technology and business goals.
Intuit accelerated time to completion of their application integrations initiatives, orchestrating end-to-end business processes across multiple applications, by leveraging between 50 and 80 percent of the integration designs and implementation code provided by the PIPs.
Now using a single source of truth for products, customers, contacts and orders integrated across multiple applications allows multiple sales channel agents to focus on selling more software solutions into a competitive small and mid-sized business market with consistent business results.
The new integration of diverse applications with Oracle AIA also delivers an even better experience for customers since a single agent can sell, support and satisfy questions on a number of different products.
Today the system supports approximately 1,000 customer service agents and more than 250,000 customers, and will scale to 3,000 customer service agents and more than 2 million active customers by November 2011.
As part of their Oracle AIA and Oracle SOA Suite selection, Intuit also adopted Oracle Enterprise Manager to deploy a management platform for an entire private cloud infrastructure, supporting the company’s 55 applications and its E2E Connected Cloud Services program.

Supporting Quotes

“From the very beginning, we chose Oracle because they have the products that satisfy our needs now and also our future needs, as our solution matures and our business evolves,” said Clifford Musante, chief architect for business infrastructure, Intuit. “Our experience with Oracle Application Integration Architecture is proof that organizations can undertake a business infrastructure realignment that results in an incredible new view of information and solid processes without the need for vast customizations.”
“With Oracle Application Integration Architecture and Oracle SOA Suite, Intuit is able to leverage a complete set of tools, templates, pre-built integrations and implementation methodologies to help achieve better business improvements with their IT investments, provide business and IT agility, and lower the total cost of ownership,” said Michael Weingartner, VP, Business Integration Products, Oracle. “We look forward to our continued work with Intuit and providing greater visibility, capabilities and business value to both their organization and customers alike.”

Supporting Resources

Oracle Application Integration Architecture (
Oracle Application Integration Architecture Foundation Pack (
Oracle SOA Suite (
Oracle Process Integration Packs (
Oracle Enterprise Manager (
Oracle’s Siebel CRM (
Oracle Business Activity Monitoring (
Oracle Database (

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