Jive Software Acquires Social Media Monitoring Innovator Filtrbox

Acquisition expands Jive's vision to serve as the real-time business hub of the enterprise

PORTLAND, Oregon, January 7 -

    Company News
    - Jive, the Social Business Software (www.jivesoftware.com/) (SBS)
      leader, today announced the acquisition of privately-held Filtrbox, a
      social media monitoring (SMM) innovator. Jive will integrate the
      Filtrbox real-time social media monitoring
      (www.jivesoftware.com/solutions/market-engagement) and
      engagement capabilities into the Jive SBS platform to help enterprises
      harness the power of the social web and change the way they make
      decisions, develop products, go to market, and engage with customers,
      prospects and brand influencers.

    - The Jive SBS Platform provides Social Business Software functionality
      that injects a corporate infrastructure with a social layer to connect
      people, content and activities inside and outside the enterprise. A key
      component to this vision is the ability to drive real value from the
      "real-time web," beyond simply "listening" to online social
      interaction.

    - Initially, Jive will integrate Filtrbox technology into the Jive Market
      Engagement solution, the first solution to combine SMM with the power
      of collaborative SBS to implement a unified social media engagement
      strategy.

    - Financial details of the transaction were not disclosed.

    Market Perspective
    - As Twitter, Facebook, blogs, and other powerful online sources have
      become a greater force of influence on consumer and business purchasing
      decisions, the global economy is moving to a "conversation economy."

    - But today, most enterprises have only focused on the role the social
      web plays in brand disruptions. Even the most sophisticated use
      cases - where companies have used the social web to promote products
      and build the brand - fall short of truly engaging and driving the
      power of real-time conversations.

    - Because of their complexity and cost, SMM tools have been confined to a
      handful of power-users within an organization. Given the increasingly
      strategic role social web conversations are playing in product
      development, customer service and support, a broader set of users want
      and need easy, cost-effective access to social intelligence.

    Supporting Quotes
    - "Our acquisition of Filtrbox is another example of Jive's leadership in
      defining and delivering Social Business Software solutions that deliver
      real business impact," said Dave Hersh, CEO of Jive Software. "SBS has
      quickly become a 'must have' for organization looking to address the
      biggest challenges of today's global marketplace: unpredictable
      competitive pressures, capricious market conditions, and unparalleled
      customer word-of-mouth driving purchasing decisions."

    - "It is time for enterprises to start thinking differently about SMM, to
      move from being reactive to actively engaging with customers to provide
      them the experience they want," said Chris Morace, SVP of Products at
      Jive. "The real opportunity is integrating a socially-connected
      workforce to the customers it serves to make them feel valued,
      important, and heard. We see tremendous potential in the combination of
      SMM and SBS to change the way companies leverage conversations on the
      social web to deliver real business value."

    - "We are very excited to join the Jive team and to infuse Jive SBS with
      the Filtrbox SMM technology," said Ari Newman, Founder and President of
      Filtrbox. "Simply listening to conversations on the social web is only
      a starting point for enterprises. The true value is identifying and
      engaging in those real-time conversations that will move the
      organization forward. Together, Jive and Filtrbox will elevate the
      value of monitoring and engagement for companies who use the social web
      to grow their business."

    Filtrbox Technology
    - After a thorough evaluation of SMM providers, Jive chose Filtrbox for
      several key reasons:

      - Filtrbox is designed for a broad set of users with an intuitive user
        experience that allows for rapid adoption, which is in strong
        alignment with Jive's philosophy.

      - Filtrbox includes powerful collaboration features that align with
        Jive SBS to socialize key observations and collaborate on appropriate
        responses.

      - Filtrbox makes it easy to prioritize feeds and dial the "noise" up or
        down to manage information from the social web. It uses intelligence
        to adjust rankings based on how the user interacts with the data, and
        offers the ability to analyze the trends and influencers in an
        enterprise's market.

      - Filtrbox has a scalable architecture that enables enterprises to
        process large volumes of social intelligence faster and at a lower
        cost. And its on-demand model matches Jive's strategy for expanding
        its cloud footprint in the future.

    Jive's Vision
    - Subsequently, Jive will drill deeper to drive business value from the
      real-time web with unique applications to bridge related internal
      activities and market-facing activities. New applications will use
      social intelligence to enrich the internal decision support process,
      fundamentally changing the way companies develop business initiatives,
      cultivate product innovation, and go to market. Other market-facing
      applications will use social intelligence to engage with customers and
      enrich the customer experience, helping companies establish clear
      competitive differentiation.

    - Jive first signaled its belief in the power of harnessing real-time
      conversations in September 2009 when it announced the Market Engagement
      Solution, the first solution to combine social media monitoring with
      the power of Jive SBS. At that time, Jive announced an alliance with
      SMM provider Radian6. Jive will continue to support customers who use
      an integrated Jive-Radian6 solution and will continue its alliance with
      Radian6.

Resources and Links:

- Jive website (www.jivesoftware.com/)

- Filtrbox website (www.filtrbox.com/)

- Screenshot of Jive Market Engagement
(www.jivesoftware.com/files/kit/Filtrbox-screenshots.zip)

- Dave Hersh's Jive Talks blog post on acquisition
(www.jivesoftware.com/jivespace/community/jivetalks/blog/2010/01/06/a-new-decade-a-new-opportunity)

- Chris Morace's Jive Talks blog post on acquisition
(www.jivesoftware.com/jivespace/community/jivetalks/blog/2010/01/07/break-the-silence-listen-and-engage)

About Jive Software

Jive frees people to engage in open, natural business conversations and
workflows that typically are trapped inside of emails, phone calls or
meetings. As the leading enterprise-class suite of SBS applications for
Global 2000 companies and governments, Jive combines social networking
software (www.jivesoftware.com/products/employee-community),
collaboration software (www.jivesoftware.com/), and community software
(www.jivesoftware.com/products) into the first solution to effectively
manage employees, customers, and partners on a unified platform built for
tens of thousands of users and millions of page views.

Aaron Wessels of Reidy Communications, +1-415-643-8090, aaronw at reidycommunications.com, for Jive