JOBY Unveils Three Innovative New Camera Tripods for the Holiday Season

LONDON, September 28, 2011 -

New additions to the popular GorillaPod family support compact system cameras and photography on-the-go

JOBY is pleased to announce the launch of three new portable tripods to extend the innovation of the massively popular GorillaPod product line: the GorillaPod Hybrid, the GorillaPod Micro 250, and the GorillaPod Micro 800.  The three new products are designed to meet the needs of today’s digital camera consumer - whether an enthusiast shoots on-the-go with a handy point + shoot camera, or prosumer sporting the latest compact system camera.

“The JOBY brand has its heritage in photography - that creative passion is in our blood,” explains CEO Forrest Baringer-Jones. “Since the GorillaPod Original launched over 5 years ago, we’ve made it our mission to inspire consumers with innovative camera accessories. We’re thrilled to strengthen our core family of GorillaPod flexible tripods, with the new GorillaPod Hybrid designed specifically for the very popular compact system cameras, and the new GorillaPod Micro series, a pair of revolutionary portable, always-on micro tripods.  These products are perfect gifts for the holiday season!”

Designed for the rapidly growing segment of compact system cameras (CSC), the GorillaPod Hybrid supports cameras weighing up to 1kg (2.2 lbs.) and is the perfect versatile tripod for the demanding, active photographer. The flexible, wrappable legs provide rock-solid stabilization on any surface and the integrated aluminium ball head (±90° tilt, 360° pan) enable precise positioning to capture professional-quality images without the size and weight of a traditional full-size tripod system. Whether you’re staging a last-second street portrait, shooting time-lapse photos, or recording stable, shake-free video, GorillaPod Hybrid helps unleash the power of your hybrid camera.  

The GorillaPod Micro series represents a revolution in camera positioning and stabilization on-the-go, with sleek, always-on tripods that feature a machined aluminum positioning ball with up to 36° of movement in any direction.  The GorillaPod Micro 250 supports point + shoot cameras weighing up to 250g (8.8 oz.), while the GorillaPod Micro 800 supports hybrid cameras weighing up to 800g (1.75 lbs.).

Your camera’s new best friend, the GorillaPod Micro series are the first always-on tripods that offer the stability, range of movement and versatility of full-size supports. Elegantly concealed beneath the base of the camera, the sleek form is convenient to carry and easily fits in any camera case or pocket. The aluminum and zinc alloy construction is engineered for dependable stability, quick deployment and precise ball positioning. Plus, the colourful rubber grips provide rock-solid footing on any surface. Now you can capture crisp low-light landscapes, join group portraits and record time-lapse party scenes, wherever your adventures take you. Forever at your camera’s side, GorillaPod Micro is the indispensable companion for any photo or video enthusiast.

The GorillaPod Hybrid is priced at £29.95 and will be available in grey and red. The GorillaPod Micro 250 is priced at £16.95 and will be available in three colours: grey, red, and blue. The GorillaPod Micro 800 retails for £24.95 and will be launching in grey. All three new GorillaPod products are available for purchase today at popular photography, consumer electronics, outdoor retailers and internet stores, including Amazon, Costco, Jessops, JOBY.com and more.

ABOUT JOBY

JOBY creates iconic, award-winning photo, mobile and lighting products that inspire the creative and active lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people’s lives. Founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod, JOBY is a global company headquartered in San Francisco, CA with offices in Geneva, Switzerland; Tokyo, Japan and Shenzhen, China. For more information please visit JOBY.com.

Contact: Phone: 08448-751-517 / Email: joby@slampr.com

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