Join the .tel Treasure Hunt and Discover the World!

LONDON, May 13, 2010 - A weekly adventure story following the exploits of Emma, Ben
and David, characters from Telnic's (telnic.tel) award-winning advert
already seen by millions of people worldwide, will be launched on Friday 14th
May. The first chapter of the story can be accessed from 12:00 BST at
thejourneystarts.tel and a fantastic prize awaits one lucky person who
solves the clues revealed throughout the story.

Every week, over the next ten weeks, the location of each new
chapter will be discoverable by players who solve puzzles in the story to
find the appropriate .tel name that will, in turn, link to the following
week's chapter. As the characters in the story move around the world, those
following the story will seek out .tel names through the .tel-only online
search directory Telpages (telpages.com). By using the answers from
the puzzles as search terms, players can discover links to the locations of
each new chapter in the corresponding .tel names. Once all of the chapters
have been found, a final puzzle will lead to a unique email address on a .tel
name, to which a keyword needs to be sent to win the amazing prize.

The story, written by internationally-renowned playwright,
director and author Robert Shearman (robshearman.tel), continues the
story of Emma, a character from Telnic's advert, which can be viewed at
telnic.org/movie.html. No purchase is necessary to play the game,
which players can embark on at thejourneystarts.tel from 12:00 BST on
Friday 14th May.

The story will provide residents of the United Kingdom and the
United States of America over the age of 18 the chance to win a voucher worth
GBP5,000 ($7,500) for a fantastic, once-in-a-lifetime holiday, organized by
leading European travel company ebookers.com (ebookers.com).

For more information on the award-winning,
communications-focused .tel names and Telpages, please visit
telnic.org.

Note to Editors:

About Telnic Limited - see about.telnic.tel

Primary Contact - Justin Hayward, Communications Director, Telnic Limited: justin.tel