just-food.com Launches Buyers' Guide to Food and Beverage Flavourings

BROMSGROVE, England, February 9, 2011 - An all-new business information portal, dedicated to the global food and
beverage flavourings industry, is to be launched by the publishers of
just-food.com and just-drinks.com, Aroq Ltd.

Aimed at executives and decision-makers from food and beverage producers
and manufacturers (www.just-food.com/flavourings/index.aspx), the
buyers' guide will offer a wealth of information on the global flavourings
industry, to ensure that those involved in this progressive sector are kept
up-to-date on all the latest developments.

Using Aroq's comprehensive network of journalists, analysts and
contributors, the flavourings buyers' guide is a free-to-view service with
the latest news, announcements, whitepapers, information guides, interviews
and profiles, along with a complete company directory.

"Flavourings is consistently one of the most innovative sectors in the
food industry, said Chris Brook-Carter, director of publishing at Aroq. "As a
consequence, the flavourings sectors and the companies operating in them are
amongst the fasted moving in our business.

"This hub delivers much-needed perspective from an industry level.
Included on the hub will be a range of essential content covering key
developments in flavourings, from new technology and innovation, to consumer
trends and M&A. We aim to provide a unique, constantly updated platform for
the sector."

Visitors to the flavourings buyers' guide will benefit from a range of
services including the latest news and company announcements, whitepapers,
information guides and a complete company directory. Visitors are also able
to register to receive an email newsletter designed to provide the latest
developments within this sector.

The launch of the buyers' guide is sponsored by leading players in the
flavourings industry including Cargill, Dohler and Symrise.

The flavourings buyers' guide is being launched on 9 February 2011. To be
one of the first to view this new service, go to:

www.just-food.com/flavourings

Contact, Chris Boaz, chris.boaz at aroq.com, +44(0)1527-573-600