Kenshoo Releases Desktop Editor for Intuitive Management of Large-Scale Paid Search Campaigns

By Kenshoo, PRNE
Tuesday, June 14, 2011

LONDON, June 15, 2011 -

Kenshoo, a global leader
in digital marketing software, today announced the public release
of Kenshoo Editor, a
first-of-its-kind application that brings advanced search marketing
campaign management functionality to the desktop and simplifies
some of the most complex and time-consuming campaign management

The Kenshoo Editor enables fast and powerful paid search updates
across multiple accounts and channels through an intuitive
graphical interface, customizable views, and drag-and-drop
functionality. Through the Kenshoo Editor, search marketers can
make ad copy, landing page, and bid changes across hundreds of
thousands of keywords in a matter of minutes.

While in beta, customers using Kenshoo Editor reported 3-10x
time savings on core search marketing optimization tasks such as
creating new campaigns, restructuring current campaigns, and making
bulk creative updates across campaigns.

“The Kenshoo Editor is a game-changer,” said Sachin Gadhvi,
Director of Search Engine Marketing and Mobile at TicketsNow, a
leading resale marketplace owned by Ticketmaster. “As one of the
nation’s biggest ticket sellers, our inventory is incredibly vast
and dynamic. We live on the long tail, and the Kenshoo Editor gives
us a way to manage all our keywords across channels simply and

“We used the Kenshoo Editor to do a massive restructure of the
House of Fraser search program and are thrilled with the results,”
said Chris Dillabough, Director at Kinase, a search engine
marketing agency based in the U.K. “We would never have been able
to complete the effort on time without the Kenshoo Editor.”

Kenshoo Editor marks the latest digital marketing software
innovation by Kenshoo. In 2009, Kenshoo was the first-to-market
with RealTime Campaigns, a solution for automatically updating paid
search campaigns based on inventory, merchandising, and other
dynamic variables. In 2010, Kenshoo unveiled Call Conversion
Optimization to bridge the gap between online marketing and offline
sales through algorithmic optimization based on phone call volume
and quality. Earlier in 2011, Kenshoo released the Landing Page
Watchdog, a monitoring and alerting tool that helps marketers catch
and fix broken or irrelevant URLs.

“At Kenshoo, we’re always looking for new ways to give our
customers every possible advantage,” said Ariel Fligler, VP of
Products at Kenshoo. “Kenshoo Editor greatly simplifies the most
arduous campaign management tasks, especially for marketers with
multiple accounts across multiple engines. With the Kenshoo Editor,
marketers can make bulk changes with just a few clicks and get back
to planning their next strategic moves.”

About Kenshoo

Kenshoo is a digital marketing
software company that engineers technology solutions for online
advertising. Kenshoo’s global platform delivers the control,
automation and results needed to make better investments across
search, social, and display campaigns. Advertisers, agencies and
marketing providers use Kenshoo
Enterprise[TM], Kenshoo
Social[TM], and Kenshoo
Local[TM] to direct more than $15
in annual sales revenue. Kenshoo powers five of the top ten
retailers in the world and eight of the ten largest ad agency
networks. With campaigns running in more than 100 countries,
Kenshoo customers include Barnes & Noble, CareerBuilder,
Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree,
Omnicom Media Group, Sears, Starcom MediaVest Group, Travelocity,
Walgreens, and Zappos. Kenshoo has ten international offices and is
backed by Sequoia Capital and Arts Alliance. Please visit href=""> for more

Contact Jacqui Keep, The PR Office, +44(0)20-7284-6958, jkeep at

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