Kitbag Anticipate Unveiling of new Manchester United Shirt

MANCHESTER, England, July 16, 2010 - To say that the release of a new Manchester United kit is widely
anticipated is something of an understatement. The Red Devils are, after all,
the best supported team in the world and an estimated 330 million fans
worldwide are sure to be eagerly awaiting what will, for many, be an
automatic addition to their wardrobes.

The new Manchester United shirt (
www.kitbag.com/stores/kitbag/products/product_browse.aspx?category%7Cc
ategory_root%7C13125=football&category%7Ccat_13125%7C11142=football+kits&cate
gory%7Ccat_11142%7C12472=premier+league&category%7Ccat_12472%7C13165=manchest
er+united), which is already available for pre order from kitbag.com, is
launched on the 15th July in Chicago and has already attracted plenty of
column inches, even whilst the actual design has remained closely guarded.

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The new kit made its public debut on the 12th July - three days before
the official launch - when United's reserve team sported it during their 4-0
defeat of Curzon Ashton. However, whilst eagle eyed fans have now had a
chance to cast their eye over the stylish new design they'll have to wait
until Thursday's official unveiling before they can get their hands on it.

The new shirt design from Nike will feature an all new sponsor in Aon, a
world leading risk management company, with whom United have signed a record
breaking four year sponsorship deal said to be worth in the region of GBP80
million.

The shirt itself is notable for utilising Nike's new 'Dri-Fit' technology
which the sportswear giant claims sets a new standard in comfort and
breathability by actually pulling sweat away from the body and transferring
it to the fabric surface.

For fans that are keen to jump the queue the shirt is already available
for pre order from leading online sportswear retailer Kitbag.

About Us

Europe's leading sports online retailer, Kitbag.com, offers the most
exciting and innovative sporting products from the biggest football brands on
the planet. Nike, Adidas, Puma, Umbro - all available from one destination.

For more details visit www.kitbag.com

Victoria Maltby, victoria at mere.co.uk, Tel: +44(0)161-929-8700