Kitbag Launch New Arsenal 'Dri-Fit' Home Shirt

MANCHESTER, England, July 14, 2010 - Online sportswear retailer Kitbag is launching the new Arsenal shirt
(www.kitbag.com/stores/kitbag/products/product_browse.aspx?category%7C
category_root%7C13125=football&category%7Ccat_13125%7C11142=football+kits&cat
egory%7Ccat_11142%7C12472=premier+league&category%7Ccat_12472%7C13166=arsenal
) for the 2010/2011 season.

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this hyperlink into your Internet browser's URL address field. Remove the
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The strip, which is a throwback to the classic early 70's design, will be
launched by Kitbag on the 29th July. Produced by Nike, it utilizes the sports
giants' Dri-Fit technology, designed to keep the wearer dry and comfortable
whilst sweating. Nike Dri-Fit moves moisture to a separate fabric layer, away
from the skin, where it can evaporate, helping footballers to keep their skin
cool and dry. All Nike football shirts are now using this revolutionary new
technology.

As well as the new retro home Arsenal shirt, Kitbag have also announced
the sale of the Arsenal away kit, which returns to the classic yellow design,
from, the same era. The shirts commemorate the 1971 Double-winning side,
which included Arsenal legends like Charlie George, John Radford and George
Armstrong.

A spokesperson for Kitbag said: "The football forums are abuzz with
opinion on this development. It's clear that a lot of Arsenal fans are very
happy with a return to the strip of the glory years. There was a lot of
dissatisfaction at the fact that shirts in recent years have had various
stripes and motifs impinging on those iconic white sleeves. Many fans feel
that this throwback to the strip of old could play a part in Arsenal winning
some trophies in the coming season."

The new Arsenal shirt is one of a number of new Premiership shirts being
released by Kitbag this month, in time for the new season to kick off in
August.

About Us

Europe's leading sports online retailer, Kitbag.com, offers the most
exciting and innovative sporting products from the biggest football brands on
the planet. Nike, Adidas, Puma, Umbro - all available from one destination.

For more details visit www.kitbag.com

Victoria Maltby; Tel: +44(0)161-929-8700; victoria at mere.co.uk