Kobo Launches German eReading Store, Native Language eReading Apps, German Kobo eReader Touch Edition

TORONTO, July 13, 2011 -

MORE THAN 80,000
BEST SELLERS, NEW RELEASES AND FREE CLASSICS

DEBUT OF READING
LIFE SOCIAL eREADING EXPERIENCE FOR GERMANY

FREE iOS, ANDROID
APPS AVAILABLE IMMEDIATELY, PLAYBOOK APP COMING SOON

GERMAN KOBO
eREADER TOUCH EDITION ANNOUNCED

Kobo, a global leader in eReading with over 4.2 million users
worldwide, has expanded its international footprint with today’s
launch of one of the largest digital book stores offering
German-language content, apps, and the new Kobo eReader Touch
Edition in German.  With this launch, Kobo offers 80,000
German language titles and a total of 2.4 million eBooks, making it
the largest eBookstore in Germany.  The new store, managed by
a German team, features popular titles such as Susan Elizabeth
Phillips’ “Die schonsten Fehler meines Lebens,” “Der alte Konig in
seinem Exil” (Arno Geiger) and “Der ultimative Ratgeber fur alles”
(Dieter Nuhr).

GROUND-BREAKING GERMAN READING
APPS

As part of the launch, Kobo has developed free German-language
apps for iPhone®, iPad®, iPod touch® and Android™, with a PlayBook™
app coming soon.  The apps bring a next-generation reading
experience to users.  Kobo’s German eBookstore debuts today at
www.kobobooks.de with
German-language best sellers, attractive new releases and classics
that are part of the 80,000 title German eBook library.

“The European reading community is hungry for eBooks, and with
our rollout in Germany we’re realizing our vision of delivering
local content and immersive reading experiences to more readers, on
more platforms, in more countries around the world,” said Michael
Serbinis, CEO, Kobo, Inc. “We believe our country-specific launch
into Germany as well as our upcoming entries into Spain, France,
Italy and The Netherlands will be embraced by the European eReading
community as consumers seek to build their lifetime digital
libraries, reading over multiple devices, whether eReader,
smartphone, tablet, desktop or netbook.”

“In addition to the localized large-scale content launches,
we’re introducing language-specific versions of Kobo Reading Life
in each country, bringing our popular social eReading platform to
millions more users across Europe,” continued Serbinis.
 ”Reading Life adds a new dimension to reading with social
networking extending the enjoyment of a great book, building new
connections and enriching the overall reading experience.”

THE FIRST TRULY INTERNATIONAL
eREADER

A German language version of the amazing, new, revolutionary
Kobo eReader Touch Edition will be available in stores in August.
The eReader uses Neonode’s new zForce™ infrared touch technology to
make the experience of reading on Kobo just like reading a real
book.  With the latest Pearl E Ink™ technology, reading on the
new Kobo eReader is just like reading print on paper - it is easy
on the eyes, even in bright sunlight.  The Kobo Touch is
powered by the new Freescale™ i.MX508 processor, a high-performance
engine designed to enable fast page turning for electronic paper
displays. A reading lover’s dream, the new device boasts storage of
up to 30,000 books with expandable memory.

EARN AWARDS JUST FOR READING

Kobo has also extended its popular Reading Life to be available
in German on Kobo eReading apps for the iOS platform. Kobo
introduced Reading Life to allow users to get more out of their
reading experience. Reading Life is the most comprehensive social
eReading experience and an industry-first social platform. With
Reading Life, users can gain insight into their unique eReading
fingerprint with Reading Life Stats. They can track the minutes per
reading session of their current read, the number of pages turned,
plus see an overview of books completed in their library. Users can
also earn fun and exciting awards that celebrate reading
accomplishments and milestones. Users can also connect and share
their Reading Life with friends on Facebook.

The German content store and app launch is part of a large-scale
expansion by Kobo to serve the European eReading community with
local eBook best sellers and classics.  Kobo will be launching
additional eBook stores in Spain, France, Italy and The
Netherlands.  As the company continues to expand into other
European countries, Kobo will introduce local-language apps with
local currency support and Reading Life to serve each country’s
digital reading needs. This builds on Kobo’s overall goal to bring
eReading to everyone around the world, with eReading materials that
serve countries lacking broad access to localized digital
content.

Users in Germany can download Kobo apps for free from the Apple
App Store(SM), Android Market and BlackBerry® App World™ as well as
from href="www.kobo.com/WillkommenbeiKobo">www.kobo.com/WillkommenbeiKobo
immediately.  Other European market launches are scheduled
over the next several months.

About Kobo, Inc.

Kobo is a global eReading service with more than 2.4 million
eBooks, magazines and newspapers - one of the largest eReading
catalogues in the world. Kobo believes consumers should have the
freedom to read any book on any device and has attracted millions
of readers from over 100 countries across the globe.  Kobo has
top ranked eReading applications for iPad, iPhone, BlackBerry,
Android, Windows and MacOS, and is the eReading application of
choice for leading tablet OEMs.  The Kobo Wireless eReader and
the new Kobo eReader Touch Edition are available at leading
retailers, including Indigo, Walmart, Best Buy, Borders and WH
Smith.  Kobo’s innovative Reading Life is an industry-first
comprehensive social eReading experience - Kobo users can earn
awards simply for time spent reading and encouraging others.
 Kobo is backed by majority shareholder Indigo Books &
Music Inc, Cheung Kong Holdings, and institutional investors.

iPad, iPhone and iPod touch are registered trademarks of Apple,
Inc. App Store is a service mark of Apple, Inc.  Android is a
trademark of Google Inc. BlackBerry is a registered trademark of
Research In Motion.  PlayBook and BlackBerry App World are
trademarks of Research In Motion.

     Contact:                  Jim Hughes/Karina Tang
                                      Rogers & Cowan
                           310.854.8275/212.445.8419
                          jhughes@rogersandcowan.com
                            ktang@rogersandcowan.com

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