Kuoni Sale Campaign Gets a New Social Twist

By Kuoni Travel Ltd, PRNE
Sunday, February 6, 2011

DORKING, England, February 7, 2011 - Kuoni's 'We Know What You're Thinking' Sale campaign is taking a new
twist as it enters a 'social' phase and the luxury tour operator will be
asking customers to tell them exactly what they're thinking.

Kuoni will be challenging its customers to come up with amusing lines for
different themes over the coming weeks to see if they can better its own
offerings such as: The Kuoni 'I'm sorry I got you such a dreadful Christmas
present I hope you'll forgive me' Sale or The Kuoni 'I want to broaden my
mind not permanently shrink my bank balance' Sale.

The first week of the new social campaign has kicked off with Kuoni
luxury holidays (www.kuoni.co.uk/en/pages/default.aspx) asking its
customers to describe in less than 20 words why they are desperate to escape
the UK for warmer shores now.

Entries for the competition can be made through the Kuoni (
www.facebook.com/kuonitraveluk) Facebook page, via Twitter by using
the hashtag #kuonisale or through the Kuoni website.

The wittiest and most creative lines which are provided each week will
then be featured on the Kuoni website and the contributor will win an Amazon
Kindle 3G along with a GBP10 voucher to enable the winner to stock up on
their holiday reading. There will also be one lucky overall winner from the 3
week competition who will be announced on the 21st of February. This person
will win a 4 night holiday to Dubai (
at the Atlantis The Palm and their winning line will be featured in
Kuoni's last weekend of advertising before the sale ends on 28th February.

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About Kuoni:

Kuoni is ABTA and ATOL protected, giving customers financial protection
and ensuring they won't be stranded abroad. Customers are safe in the
knowledge that while they are abroad, Kuoni have professional ground agents
and English speaking guides to ensure they have an enjoyable stay.

Kuoni offers luxury holidays in a number of beautiful locations,
including a range of all inclusive Maldives holidays, Thailand holidays
(www.kuoni.co.uk/en/holiday/asia/thailand/pages/default.aspx) and
Kenya safaris as well as a host of memorable experiences such as brewing
coffee at ancient Brazilian fazendas, tracking chimpanzees in the wilds of
Tanzania and salsa dancing in Havana. The company's Authentic Experiences
enable travellers to do as the locals do or learn from experts in their

    For further media information, please contact:

    Anne-Marie Hansen
    Kuoni Travel Ltd
    Kuoni House
    Deepdene Avenue
    RH5 4AZ

For further media information, please contact: Anne-Marie Hansen, Kuoni Travel Ltd, Kuoni House, Deepdene Avenue, Dorking, Surrey, RH5 4AZ, +44(0)1306-744-173

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