Best Western Checks in With Virgin Atlantic

LONDON, April 21, 2011 - Best Western has today launched a global partnership deal with Virgin
Atlantic led by the hotel group's British office, based in York, which will
see companies and their customers gain mutual benefits.

The deal sees the first time that the British arm of the world's largest
group of independently owned hotels (www.bestwestern.co.uk/) has
worked directly with an airline to benefit their customers. From today Best
Western guests can gain free flights around the worldwith a choice of over 30
destinations from New York to Sydney by simply using the group.

Thepartnership allows members of the hotel groups loyalty programme, Best
Western Rewards(R), to collect'Virgin Atlantic Frequent Flyer Club
Miles'instead of the schemes traditional 'points' to gain free flights across
the globe. With every stay with Best Western worth 500 miles, frequent guests
can soon earn enough for a free flight.

To celebrate the launch the group have recreated of an iconic Virgin
advert with Best Western staff starring as the airhostesses and the head of
marketing, Tim Wade, as the pilot, which has been uploaded to the website and
YouTube.

Keith Pope, Director of Best Western comments: "The partnership between
Best Western and Virgin Atlantic is a great strategic fit with the
personality of both brands working well together.

"We worked on the deal in the British office based in York
(www.bestwestern.co.uk/Destinations/York-Hotels/City.aspx) and thanks
to the dedication of the team involved we have seen the partnership develop
to a global scale with all international offices partaking in the scheme."

"The deal is a great opportunity for Best Western guests and is a real
incentive for customers when deciding where to stay on business worldwide."

The new version of Virgin Atlantic's 25th anniversary advert was filmed
at the Best Western Queen Hotel in Chester and sees five members of their
staff star as the airhostesses walking through the hotel to the same style of
music as the original. They are;Janette Bell, Gemma Reilly, Zoe Taylor,
Louise Turner and Victoria Robertshaw. The scenes are matched shot by shot to
create a new version of the well-known glamorous advert.

Paul Dickinson, Sales and Marketing Director comments; "We are very
pleased to be working with Best Western in this partnership which gives our
customers more rewards and choice when flying with Virgin Atlantic. Our 25th
birthday advertising campaign was a real hit with audiences in the UK and we
are very impressed and flattered by the Best Western recreation!"

Virgin Atlantic now joins a host of other brands working with Best
Western Rewards(R). Members of the loyalty programme can exchange their
points for products and services, such as gift vouchers for Marks and
Spencers, Amazon and Debenhams as well as Virgin Experience Days, Laithwaites
Wine boxes and Children charity donations to NSPCC.

Best Western Rewards(R) customers earn 10 points for every 55p spent
either staying or eating at any of the 4,000 hotels worldwide, including 273
in Great Britain.

Priding itself on personality and individuality, Best Western is the UK's
largest group of independently owned hotels. It has over 270 members across
the length and breadth of the UK offering stylish weekend breaks
(www.bestwestern.co.uk/), country retreats, spa weekends, golfing
breaks and stately homes.

For more information about Best Western visit
www.bestwestern.co.uk.

Best Western

Best Western UK has over 270 UK hotels to choose from, each hotel
independently owned and each with its own charm and character. Whether you're
looking for hotel breaks in the UK, city break, a peaceful coastal retreat or
a relaxing golf break, you'll find exactly what you need with Best Western UK
hotels. To find out more visit www.bestwestern.co.uk.

NSPCC registered charity numbers 216401 and SC037717

For more information and to interview any of the team at Best Western,
please contact Claire Robinson, Natalie Cox, Emma Trimble or Gary Bramwell at
Brazen PR on T: +44(0)161-923-4994 or E: bestwestern at brazenpr.com.