Las Vegas: A DJ’s Paradise
By The Las Vegas Convention And Visitors Authority, PRNEWednesday, July 20, 2011
LAS VEGAS, July 21, 2011 -
The Entertainment
Capital of the World Has a New Spin
Electronic music is experiencing a new wave. No longer the
bailiwick of club kids and raves, electronic music has grown up
with an appeal that stretches from Wall Street to Main Street, and
Las Vegas is at the epicenter.
The destination serves up a daily dose - from poolside (daylife)
to club (nightlife) - of the best live mixes from the cream of the
DJ crop. Renowned DJs/producers from around the world, including
Kaskade, David Guetta, LMFAO, Steve Aoki, Lil Jon, DJ Vice and
more, have established residencies, quickly eclipsing star chefs as
the celebrity du jour.
“Fans of electronic music want venues where they can experience
the beats of their favorite DJs year round, and that is exactly
what Las Vegas delivers,” said Sean Christie, owner of Las Vegas
Nightlife Group, operator of Surrender Nightclub, Encore Beach
Club, Blush Boutique Nightclub and Society Cafe at Wynn Las Vegas.
“Vegas is the perfect destination to host world-class DJs and throw
these massive dance parties. The city offers a sense of camaraderie
among the artists.”
These superstar DJs, like the Rat Pack days of yore, are highly
supportive of each other and willingly mentor up and comers. While
these DJs/producers have blazed a path to fame and fortune, many
started from quite humble beginnings right here in Las Vegas.
“Las Vegas has always been known for its entertainment and, in
recent years, has evolved into a top destination for some of the
biggest DJ names from around the globe,” said Cathy Tull, senior
vice president of marketing for the Las Vegas Convention and
Visitors Authority. “Resident DJs and major music headliners have
become part of the Vegas experience and continue to give our
visitors another great reason to visit.”
ALL ABOUT THE BENJAMINS
From an economic standpoint, the impact of electronic music in
Las Vegas has been enormous. Many executives within the
resort community credit Vegas’ vibrant nightlife for helping keep
the destination afloat during one of the nation’s worst economic
crisis to date.
Memorial Day weekend 2011 broke records at many day and
nightlife venues: Encore Beach Club sold out all three days, well
over 3,500 people passed through the doors daily. Such
record-breaking was the norm over the weekend at many hot spots
dotting the famed boulevard. It’s a trend that’s predicted to
continue throughout the summer as it did last year.
Additionally, the three-day Electric Daisy Carnival that took
place in June welcomed more than 230,000 visitors who wanted to
dance to the beats of their favorite DJs at the Las Vegas Motor
Speedway. Room rates for that weekend skyrocketed and hotels were
filled nearly to capacity.
DJ: ITS OWN MAINSTREAM SUB-CULTURE
Following electronic music is not exclusive to the young, as
attested by the ages of guests queuing for entry at any of the many
lounges, day and nightlife venues in Las Vegas and around the
world.
“Las Vegas has the ability to create venues specifically
designed for the electronic dance music genre,” said Jason Strauss
of TAO Group, which operates Marquee Nightclub and Dayclub, TAO
Asian Bistro, Nightclub and Beach and LAVO Italian Restaurant and
Nightclub in Las Vegas. “Superior sound and lighting systems
and overall club design provide these world class DJs and their
fans an unforgettable experience.”
THE SEARCH IS ON
Beginning July 21, the Las Vegas Convention and Visitors
Authority (LVCVA) will launch a DJ contest of epic proportions,
hosted on the Indaba Music Web site. Judged by a panel of
international DJ superstars and influencers, the Vegas Spin-Off
seeks the latest electronic music prodigy whose passion for beats
and rhythm translates to the turntables. Amateur spinners will be
able to listen, share and learn how to upload an original track
online at
The grand prize winner will be awarded a guest appearance at a
fabled Las Vegas nightclub opening for a renowned DJ, a $10,000
in-home recording studio and $1,500 in PUMA footwear, apparel and
accessories.
For more information about the Vegas Spin-Off, or to enter the
DJ contest, please visit
or
ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is
charged with marketing Southern Nevada as a tourism and convention
destination worldwide, and also with operating the Las Vegas
Convention Center and Cashman Center. With approximately
149,000 hotel rooms in Las Vegas alone and more than 10.5 million
square feet of meeting and exhibit space citywide, the LVCVA
mission centers on attracting ever-increasing numbers of leisure
and business visitors to the area. For more information, go
to
ABOUT INDABA MUSIC
Indaba Music pioneered the online music collaboration space,
enabling anyone with internet access to connect with musicians from
around the world to create, edit and mix studio-quality music
online. Indaba Music recently expanded to provide musicians with
opportunities from remix contests, to sync and licensing
opportunities, to branded programs for sponsors. Indaba Music’s
community has 600,000 members from 205 countries and
territories.
ABOUT PUMA
PUMA is one of the world’s leading sport lifestyle companies
that designs and develops footwear, apparel and accessories. It is
committed to working in ways that contribute to the world by
supporting Creativity, SAFE Sustainability and Peace, and by
staying true to the principles of being Fair, Honest, Positive and
Creative in decisions made and actions taken. PUMA starts in Sport
and ends in Fashion. Its Sport Performance and Lifestyle labels
include categories such as Football, Running, Motorsports, Golf and
Sailing. Sport Fashion features collaborations with renowned
designer labels such as Alexander McQueen, Yasuhiro Mihara and
Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra and
Tretorn. The company, which was founded in 1948, distributes its
products in more than 120 countries, employs more than 9,000 people
worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit
Aurrice Duke, R&R Partners, +1-702-318-4255, Aurrice.Duke at rrpartners.com, or Jennifer DiBlasi, R&R Partners, +1-702-318-4200, Jennifer.DiBlasi at rrpartners.com
Tags: July 21, Las vegas, Nevada, The Las Vegas Convention And Visitors Authority
